You don’t need to post twice a day to get clients and to grow your business. You don’t even need to post once a day, really!
Sometimes people tell me they feel guilty because they’re not posting on social media as much as they should be…
And other times, I take a look at some of my client’s social media pages and see that they have crap engagement, and they’re not getting any messages, despite posting 2 or even 3 times per day!
The answer to getting results (clients, engagement, sales, growth) on social media is not how often you post…
What you need is at least ONE good post per week (ideally 2-3 would be better, but seriously, don’t beat yourself up about it if you can’t, especially if you have kids or health issues, or a lack of spare time and focus right now)…
ONE good post, can and will get you lots of new clients every week, and it can and will get many of your existing clients buying again, depending on who you decide to write it to, and what you write about.
You also need to make sure that your one good post is talking about something that the people you want to help, actually want to read.
Once you have your ONE good post per week, you then need to make sure as many of those people actually see it for maximum results.
(This is where boosting posts and / or setting your post up as an ongoing ad will come in handy).
From my personal experience, as a teacher, marketer & consultant, when I see people posting a lot, like, two or more times per day, I also often see not very much engagement on each post.
A few likes, maybe a comment, but not usually many leads or people saying they want to book or buy.
If you take the “all the posts all the time” route, I can almost guarantee that most or many of your posts won’t be getting the most amazing response.
Why? Because you’re choosing quantity over quality.
Often they are rushed because you feel like you NEED to post something or else…. (or else what)?
So you don’t think through the intention of the post, who is actually reading it, how it is going to benefit the audience, and what you want the actual result of the post to be…
Now, I’m sure there are many social media or marketing gurus out there who would argue against me and tell you you need to post more, but, I’ve always been a bit of a marketing misfit and honestly believe you can and should do things the way that feels best to YOU, not the way that “Edward The Expert” tells you you should, and makes you feel like you’re doing everything wrong if you don’t do what they say.
(And also, I believe that human connection is more important than strategy and rules anyway).
So, if the thought of posting many times a day, or at the right times of day is stressing you out, or if you think you have to follow some sort of content calendar otherwise you’re failing or doing it wrong…
I’m going to give you permission right now to let those thoughts go, fuck them right off, and instead, think about the type of person or people you want to help right now, and with what, and go and write to them from the heart.
Put some time and energy into it, try it for a few weeks, see how you go.
And if you’d like to see examples of how this is done, as well as access a bunch of awesome recent ad templates I’ve written for my clients, and if you’d like to be shown how to write ads and posts that actually get you clients…
Just say YES PLZ below or message me, and I’ll send you through a short video that lets you know about my newest 12 week program, called ‘selling on social’ and how it can help you grow your business xo