Some of the BEST things about having a personal brand, is that you can really have a lot of fun *SHOPPING* for things you love, and you can in some cases claim a lot of cool stuff that you want as a tax deductible expense for your business!!

For example, if I need to do a photoshoot for my branding and content marketing, I can buy new clothes, makeup, jewellery and accessories and claim them as a part of my marketing…

If I’m making videos or recording livestreams for my marketing and branding and advertising, the same goes with setting up a cool looking office space or “film studio” area around the house.

One of my goals when I started my personal brand was to have my own personal videographer, photographer, stylist and personal shopper (because, branding and marketing and it’s just pretty damn cool)!!

And while when I first started it was just a dream or fantasy or “that would be nice” type thought…

(And while I actually kind of still judged the super successful people I followed online who had all of these things) lol – I finally got to a point where I gave myself permission to have them too.

(It was a massive up-levelling my self worth thing as it turns out – which is a whole other topic I can talk about another day)!

Anyway, the point of this post is, if you like pretty things, and fashion and makeup and accessories, decor and unicorn mugs…

When you have a personal brand, you can actually strategically use investing in the things you want as a part of your marketing…

And I just think that’s pretty damn cool.

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