Do you know what makes your clients come back? (or not)?

Your best most loyal clients who buy from you regularly and refer people to you all the time, who totally love you (and you probably love them back)…

What do you think the difference is between them and other clients of yours who are not regular or who don’t come back?

I asked that question in my group the other day…

Quite a few people commented in here thinking it’s that your customer gets your “WHY” and that’s why they love you & connect with you & keep coming back…

Sorry, but that’s not it…

I bet if you asked them, they probably don’t even know what your “why” is!?

Yeah that Simon Sinek Video is cool, but over time I’ve realised that most things I buy and most businesses I connect with, my purchase decisions have nothing to do with “why” they do it… and it’s the same with most of my clients…

(Some businesses I support because of the why, but normally they’re a product like soap or toilet paper who gives to a charity)…

For things like personal training, hair & beauty services, clothes etc – it’s because I just really like the person or the brand.

So you want to know WHY they do come back & love you?
It’s because of how you make them FEEL ABOUT THEMSELVES!!!

If you have something in common with them, like a similar personality type, hobbies, past traumas, shared experiences, shared interests & passions, shared hates, shared beliefs & values… THAT IS WHAT CONNECTS PEOPLE.

If you ask them questions, allow them to talk about themselves, if you bond over something… you will connect deeper & deeper each time…

On the other hand, you’ll have clients with opposite personality types to you & your team, with beliefs that conflict with yours, who you don’t have anything in common with… and they’re the ones who will come once and never again because they don’t even know why but they “didn’t like you / your business”

The only way to be accepting of this and be able to influence more of the people you want to choose you & stick with you is to understand how to communicate these things the right way…

Enjoying these emails?

Good. I’m on a roll, I’ve got more to come!

Love Carissa xo

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