One of my clients told me she has a fear of advertising her business on Facebook, yet she feels perfectly comfortable on Instagram…
She wants to be able to get over it and get her business out there so she can grow bigger and help more people…
If you can relate to having a fear of putting yourself out there, this video will hopefully help you to re-frame your thoughts & get out of your own way! 🦄
You don’t need to post twice a day to get clients and to grow your business. You don’t even need to post once a day, really!
Sometimes people tell me they feel guilty because they’re not posting on social media as much as they should be…
And other times, I take a look at some of my client’s social media pages and see that they have crap engagement, and they’re not getting any messages, despite posting 2 or even 3 times per day!
The answer to getting results (clients, engagement, sales, growth) on social media is not how often you post…
What you need is at least ONE good post per week (ideally 2-3 would be better, but seriously, don’t beat yourself up about it if you can’t, especially if you have kids or health issues, or a lack of spare time and focus right now)…
ONE good post, can and will get you lots of new clients every week, and it can and will get many of your existing clients buying again, depending on who you decide to write it to, and what you write about.
You also need to make sure that your one good post is talking about something that the people you want to help, actually want to read.
Once you have your ONE good post per week, you then need to make sure as many of those people actually see it for maximum results.
(This is where boosting posts and / or setting your post up as an ongoing ad will come in handy).
From my personal experience, as a teacher, marketer & consultant, when I see people posting a lot, like, two or more times per day, I also often see not very much engagement on each post.
A few likes, maybe a comment, but not usually many leads or people saying they want to book or buy.
If you take the “all the posts all the time” route, I can almost guarantee that most or many of your posts won’t be getting the most amazing response.
Why? Because you’re choosing quantity over quality.
Often they are rushed because you feel like you NEED to post something or else…. (or else what)?
So you don’t think through the intention of the post, who is actually reading it, how it is going to benefit the audience, and what you want the actual result of the post to be…
Now, I’m sure there are many social media or marketing gurus out there who would argue against me and tell you you need to post more, but, I’ve always been a bit of a marketing misfit and honestly believe you can and should do things the way that feels best to YOU, not the way that “Edward The Expert” tells you you should, and makes you feel like you’re doing everything wrong if you don’t do what they say.
(And also, I believe that human connection is more important than strategy and rules anyway).
So, if the thought of posting many times a day, or at the right times of day is stressing you out, or if you think you have to follow some sort of content calendar otherwise you’re failing or doing it wrong…
I’m going to give you permission right now to let those thoughts go, fuck them right off, and instead, think about the type of person or people you want to help right now, and with what, and go and write to them from the heart.
Put some time and energy into it, try it for a few weeks, see how you go.
And if you’d like to see examples of how this is done, as well as access a bunch of awesome recent ad templates I’ve written for my clients, and if you’d like to be shown how to write ads and posts that actually get you clients…
Just say YES PLZ below or message me, and I’ll send you through a short video that lets you know about my newest 12 week program, called ‘selling on social’ and how it can help you grow your business xo
If you want to grow a business that you REALLY LOVE it’s super important to really love the PEOPLE within it. This includes your team AND your clients. 💁🏼♀️ One of the very best ways to attract more ideal clients is to put your real personality & perspectives into your marketing (even if you don’t go on camera you can do this with your writing)! This will attract people you would actually get along with in real life… (and probably repel the ones you wouldn’t want to hang out with or who you have nothing in common with). You are NOT restricting your growth by doing this!!! There are so many ideal clients for you out there who are just waiting to find a business they LOVE 💓 and by hiding who you are online, and trying to please everybody, it won’t be possible for them to really connect with you. 🙏🏼 Make your goal not to just attract new clients, but to attract IDEAL CLIENTS!!! 🌙
Jodie asked: “At the moment I do all our social media, from putting the content on, answering comments and inboxes. I want to start delegating some so I can be working on other aspects of the business.
But I’m finding it hard to let go, do you have any tips on how I can let go and teach someone else to do it?
Me: YES!! I have lots of tips. This is my jam. 🍓 Watch the video if you need help letting other people raise your baby.
When you need a reminder of what you should actually be focussing on in your business, save and come back to this one… IF I WAS RUNNING A REAL BUSINESS I WOULD BE:
1️⃣ Working on my marketing first thing in the morning, making sure I’m growing my audience as well as communicating with them in a way that interests them, helps to educate and connect with them, and that calls in the right people, the people who get you, vibe with you and what you do, and who want to learn from you, also allowing those people to know what they can do if they want your help or want what you’re offering…
2️⃣ I’d then be checking messages and chatting with people who were interested in more information, prices, or making a purchase or appointment… I’d be helping them secure their result by giving them the payment options / links and getting them started or secured.
3️⃣ I’d then be focussing on delivering to my clients, serving them, giving them what they wanted to buy, making sure they know how to use it, checking in with them and seeing how they’re going and if they need anything else or any extra help (not selling, caring)!
And then I’d repeat that every day, until it got TOO MUCH for me to do all on my own, in which case I would then start hiring people who could take over each of those different areas of what needs to be done in the business, or at least the ones that needed to be done but that I didn’t enjoy doing the most…
So that I could focus on doing the parts that I loved and that made me feel good, and so that I would know that the other parts were being done properly too. I would give these new people easy instructions to follow, and make sure they knew what to do, felt confident in doing it, and also that they knew that they were appreciated and doing a good job regularly.
When all of those main parts of my real business were taken care of, I would then start looking at the numbers, or, (let’s be real) I would hire someone to help me look at my numbers because I suck at looking at numbers, and I would think about ways to improve them, increase them…
Including; attracting more people to the brand, encourage more of those people to reach out to me for help, find out what those people want and need and let them know how I could help them and what I’d recommend for their personal situation.
And, I’d repeat that process.
Eventually, I’d have great people doing all the things, and I would have time to see the business from a bird’s eye view. I’d be able to come up with new ideas, chat to my team and clients to make sure they’re happy and ok, and I’d be able to start new projects that match my passions and could further help my audience and clients and team.
And that’s how I’d run a real business.
Let me know if you’d like help actually doing all of these things.
Normally I just let it go and don’t say anything at all, I’m ok with people disagreeing with me, and often I let it open up my mind to thinking differently too.
But today I felt like I really wanted to use this example as a lesson in both how your thoughts affect your reality AND to see things from others perspectives when they disagree with you and avoid trying to make them wrong.
This video is my thoughts & perspectives around when somebody has a thought around money & success that goes something like:
“It’s hard to stay open minded when spoiled little entitled brats are getting jobs they don’t deserve because they know someone”.
If you ever find yourself feeling upset about what you don’t have, what you should or shouldn’t do, what you could lose, or that things are going to end… try to remind yourself that everything is actually temporary, and that life isn’t about “getting or doing things right” it’s about enjoying the moments and experiencing what you want to experience. 🙏🏼
Love Carissa xo
Just because you have been a certain type of person, have been interested or involved in certain things, worked in a job or industry that you have a lot of experience in, or been labeled (by yourself or others) as something or someone that has become you’re whole identity…
Does not mean you can’t go in a completely new or different direction either now or in the near future.
Even if you have had the most traumatic or embarrassing of pasts. If you feel guilt, shame or unworthiness… what you must realise that right now, in this moment, all of that is in the past.
Your future is up to you to create, and like anything you wish to create, it first of all needs to begin in your imagination.
If your imagination frequently runs wild with memories or thoughts of the past that do not make you feel good. If your mind continues to come up with reasons why you “can’t” do something or shouldn’t do something because of who you “were” or because of what has happened to you…
I’m sorry to tell you this but you will continue living in the past or allowing your past to keep you living a never ending life which feels like you’re in a permanent state of “limbo.”
Never able to go back, and never able to go forward either.
My reminder for you to today is that your future is not dependant on your past, and that your past does not need to influence your future.
Your past will always be a part of your life. You can’t erase it. But you can begin to think of it as a part one or two or three of the series of your life.
At any time you can make a new choice, start a new story, and direct the series, with you being the main character, to wherever you want it to go.
Share this if you’re ready to commit to going where you want to go from this moment on! 🙏🏼
I had a business coach reach out to me today via my DM’s and ask me what my current revenue goal is…
Now, having had a lot of coaches myself (I’ve not been without a coach or mastermind group for the last 10 years), and having BEEN a coach for the last 6, I know how the rest of this is gonna go down…
I told him currently I want to get back up to $150k per month which was where my company was at before I got pregnant with my second bub.
My second pregnancy was rough, I was in a lot of pain, and once bub was born, he didn’t start sleeping well up until about a month or so ago. (He still wakes up throughout the night but it’s not 4-5 times anymore)!
So my business scaled back a bit to a level I found a bit more manageable with less team members and less clients for a while…
But I have been significantly ramping things up again now that I’m getting more sleep, and I’m not such a cow anymore. (Baby will take a bottle now and is eating real foods. He’s turning one next month you guys wtf)!
Anyway back to the conversation. He asked me if I’d like to chat to his business strategist to put together a plan for how I can scale back up to 150k months.
Now, here’s where my mind starts to do fun things.
Because I have put so many years into my self discovery journey and I feel like I really know my work style, values, personality strengths and weaknesses, and what I do and don’t want for my life and business…
I feel like I need to pre-frame anyone I get on the phone with with what I absolutely will and will not do, and, if I work with a coach or consultant, and they are teaching me to do something a certain way, and I know it will work to make money, but I really don’t want to do it… I will just plain and simple, not do it.
Like, does your method involve sales calls or webinars?
Cool, but I’m not doing it.
Are you going to teach me how to set up a fancy evergreen funnel?
Yah? OK also, not doing that.
Also, I don’t actually even want to get on a sales call, can you just tell me the info via DM?
I will sign up if I want it.
There’s probably a lot of coaches, consultants and entrepreneurs who think I’m crazy, and you know what? I know I’m probably leaving “money on the table” by not doing these things or making them a part of my business model.
But I also know that I’m a bit of a hacker.
And I’m hell-bent on creating new ways of doing things differently to what everyone else does.
I never answered a phone or made phone calls when I had my hair and beauty salon business, because I didn’t want to.
When I tell people I sell 5k – 50k offers via email or messenger with a PDF or a video, and no phone calls, they’re like… “how?”
When I’ve shared about my 500k and 750k launches that I did in my group with one live video, no ads, and maybe a few extra posts and an email sent out to my list, they’re like… “what?”
I’m not a magician, I don’t think I’m clever or fancy or super-skilled.
I don’t even particularly like talking about these things publicly BUT, the message today is to be a stubborn “idiot” if you want to be, because you can do things your own way.
I just don’t want to spend my life on the phone, OR, training and managing a sales team.
I also don’t want to automate too much of my business because it feels robotic and empty and lacks human connection.
I know these things work because I have done them and made money, but, if the process or the lifestyle that comes with that doesn’t feel good to me, then I just don’t want to do it.
Because I value the way I spend my life and my time, more than I value the amount of money I make.
I know I can and will get back up to (and even over) 150k months now that I have my energy back and new offers I fully believe in.
And I’ll absolutely still learn new things from coaches and mentors and courses along the way, because I love to learn, and I love to learn from lots of different people.
I may even join this coaches program.
But I’m gonna do it my way and be stubborn and lazy and put the way things make me FEEL as the priority along the way.
And you should too.
One thing I’ve always practiced throughout my life and time as an entrepreneur, mostly because I’ve just felt like there is “no other way” but to do this, is that when something starts to feel heavy in my business, like I *really* don’t want to do it, or like I avoid doing it at all costs, even though I “need” to do it…
Is to find someone else to start doing what needs to be done, when it feels like I can no longer keep going.
I realised at a very young age (21-22) that I was really good at coming up with ideas and starting businesses, and getting clients…
And I was very good at promoting things and selling them based on the excitement and energy that came from my sharing my new idea or passion, or a solution to someone’s problem…
And I THRIVED on the momentum of launching, selling, helping people and seeing all the positive feedback and results that people were getting from whatever it was I was selling…
But usually after just a few months, (sometimes just a few weeks), I would feel the momentum fading, the energy decreasing, and things would start to feel heavy.
And I never really questioned it, though, like “why did I love this 3 weeks ago but now it feels like I’m trying so hard to force myself to keep going”…
I would just kind of acknowledge it, like, “ok, I don’t want to do this anymore, but, it needs to be done, so I need to find someone else who can do it & keep it going”.
In the beginning, not knowing much about systems, leadership, or the management of people, I made a lot of mistakes.
But I learnt from them and figured out more strengths and weaknesses in the process.
Such as I am really good at creating easy to follow systems and teaching people what to do… I am (or can be) a caring, inspiring leader who wants to make sure people are happy and doing their best…
But I’m a terrible manager. I hate checking up on people, and tracking progress and results, and I NEED to outsource that!
I’ve discovered I am a fabulous Visionary, always coming up with ideas for myself and others and I’m endlessly seeing different ways to promote, market, advertise and sell things…
I’m definitely a Polymath, it’s impossible for me to stay focussed on one thing, or one area of business, or one business model, or one industry even…
I must have several different ventures happening at once or I feel deeply bored and unmotivated… but I also must not try to actually be the person who physically does the work.
I’m excellent at launching new things, starting things, and teaching people how to do things in simple, easy to understand, easy to implement ways.
I am exceptionally motivated by making sure people are happy (clients / team / friends) etc.
And I am sharing all of this with you today:
1) Because it’s popped into my head and it wants to come out, and that’s how all my writing and ideas happen. Usually it’s because there is someone who really needs to hear or read this today, that’s normally what happens in the comments. So I have also decided to believe that I am some sort of mind reader or channel?? (Because I choose beliefs that make me feel good and happy and like life is fun and magical).
2) I want to remind you that you CAN (and should) always be focussing on and learning what YOUR actual strengths are by paying attention to how things do or do not make you FEEL in your life.
If you want to know your life purpose, or how to have a really great life that you love, it’s to “follow your bliss” and your flow zone, and to OWN your strengths, and ask for help with your weaknesses.
ESPECIALLY if you are a business owner, entrepreneur, and you are trying to build something great.
We all start out doing everything ourselves, but in order to keep growing, if you keep telling yourself that nobody else can do it the way you can, or that good people are hard to find, or that you can’t afford staff, well… it’s not true.
(Unless you keep thinking it over and over again and looking for reasons as to why it is true, in which case, your mind will make it so).
That’s your ego talking and it’s going to hold you back from reaching your fullest potential or from taking you to where your business or brand could actually go.
You may not be the same as me, you may be deeply happy doing your one thing and becoming a master at it, and there’s nothing wrong with that and there’s nothing wrong with the way I do things either.
But I just want to tell you that BEING IN YOUR ZONE OF GENIUS is what’s going to help you thrive the most in your life, and that you can build a support team of amazing people, with complimentary strengths and personality types to yours, and you can all work together to build something great and help a lot of people.
If you’re in isolation right now, if your work isn’t as busy, if you have extra time to think…
Start thinking about and identifying all the things that “FEEL HEAVY” to you.
The things that you need to do but you don’t want to and you feel like you really have to force yourself to do them.
And then start making a plan for how you can get those things off your plate when things start to return to a little bit of normality again.
Start to document and systemise how they are done, and how long each thing takes, and then you can start looking for someone to take that over.
Which will significantly reduce the pressure, the heavy energy, the resistance that you feel, and allow you to do more of what you love, what you are best at, and to really step into your gifts and flow zone with nothing holding you back.
If you’re a multi-passionate person like me, and you believe that you can own and run and make successful many different businesses / business models / products etc at once…
I want to also remind you & encourage you that YES YOU CAN!!
I’ve done this with spray tans, which moved to hair extensions, lash extensions, then to my own international wholesale ranges, online product stores, then to teaching people how to start their own businesses, how to market their own businesses, how to advertise on FB, set up their businesses to run without them, hire people, train people, lead people…
(All these businesses were running at once and across multiple locations because I was not actually doing the work myself, I hired a lot of people to finish and follow what I had started)
I’ve also owned businesses in web design, graphic design, promotional products (stubby coolers, fridge magnets), and most recently I’ve launched a new marketing / advertising agency that has hit a 7 figure run-rate in the first 2 weeks of launching and that I’ve *almost* set up to run without me (by systemising, hiring, training & delegating) within the last 2 weeks.
I often feel uncomfortable writing posts that are all “look at me and what I’ve done” but I do it anyway sometimes because I know I actually enjoy reading them from others, it inspires me, it reminds me of what is possible…
And today I want to remind you that you CAN DO ALL THE THINGS YOU WANT TO DO.
But you need to train yourself to not try to do them all yourself if you want to build something that can keep growing and that isn’t limited by your time, focus or energy.
Practice asking for help.
Practice letting go of control.
Practice telling yourself you don’t have to do everything yourself.
Practice telling yourself there are good people out there who want to help you.
Practice telling yourself you are worthy of support.
And just keep fucking practicing until you get really really good at it.
Ok, novel over.
Let me know if you needed to be reminded of this, and, if you’re going to do anything about it!