I’ll tell you how with a true story.
Back when my sweet little pebbles was still with us (RIP my furbaby girl) I used to have a mobile dog groomer lady come to my house to wash & groom her.
The ladies name was Sandy.
She had a cute little blue doggy wash trailer with pictures of bubbles on it.
She was so sweet and gentle and caring and I could just tell she loved dogs a lot.
She always took her time and made sure Pebbles was comfortable and not afraid.
Now, can I tell you the name of her business?
Nope, can’t remember…
Did I want to follow a dog grooming business on social media? Not really…
But did I love Sandy and recommend her and give her number to anyone else I knew in my area that had a dog?!
Would I have added Sandy on Facebook as a friend if she requested me?
Would I be more interested in what Sandy’s business is doing? Or what Sandy is doing on social media?
People connect emotionally with people, not businesses.
So having a personal brand online doesn’t mean you need to have it INSTEAD OF your current business…
(Although you can definitely transition into an online business with your personal brands and write books or create videos or courses on dog grooming tips or how to start and run a dog grooming business)!
But it does mean your clients are more likely to be loyal and recommend others if they feel like they know you better and are connected to you online…
And it does mean you can grow an audience and new friendships of other dog lovers…
And it does mean you can relax a bit and be a bit more real online and not try to think too hard about what you have to share for your business… (because you can share things you are doing and that are happening in your real life too)!
So whether you own a dog grooming business, a beauty salon or even a fish n’ chip shop…
A personal brand can help you grow your business, and I can’t wait to show you how in my free mini course!
WHY YOU NEED A PERSONAL BRAND IN 2020
A personal brand is when you turn yourself & your life into a brand. You build a following of people who like you, relate to you, and want to know more about you or your life!
You are essentially turning YOU into a business.
And as long as you build an audience who benefits from what you want to share, and feels like they relate to you in some way or that you can help them with something, you can then sell or promote things that they will want to buy from you.
There’s a reason Reality TV is so popular and it’s because people are genuinely interested in and curious about other people and their lives.
We love to gossip, we love compare people to ourselves, and we love to be entertained by what other people do; including how they look & act, what they eat etc
The thing is, many people, whether they are already a business owner or not, are so scared to put themselves out there.
And I was TOTALLY THE SAME when I started my personal brand.
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A personal brand is when you turn yourself & your life into a brand. You build a following of people who like you, relate to you, and want to know more about you or your life! You are essentially turning YOU into a business. And as long as you build an audience who benefits from what you want to share, and feels like they relate to you in some way or that you can help them with something, you can then sell or promote things that they will want to buy from you. There’s a reason Reality TV is so popular and it’s because people are genuinely interested in and curious about other people and their lives. We love to gossip, we love compare people to ourselves, and we love to be entertained by what other people do; including how they look & act, what they eat etc The thing is, many people, whether they are already a business owner or not, are so scared to put themselves out there. And I was TOTALLY THE SAME when I started my personal brand. I was so used to hiding behind the logo and business name of my small business, and before that, hiding behind someone else’s logo as an employee… But, overcoming the fears and building a brand based around who I am and what I love has been the best thing I think I’ve ever done. Both financially as a business move, as a self discovery and self confidence journey, I get to help lots of people, and because I get to have amazing conversations and connections with people who I love and who love me whenever I feel like I want a chat. I believe EVERYONE should have a personal brand, even if they already have a business brand, or even if they are still working for somebody else. It opens up so many opportunities to not only make a lot of money, but to also connect with people who are YOUR type of people… people you have things in common with, and people who share your beliefs, values and even your frustrations and challenges. One of the main things all humans are really seeking throughout their lives is deep connection with people who really understand and value them as an individual… And building a personal brand allows you to achieve that, while also giving you so many opportunities for success!
I was so used to hiding behind the logo and business name of my small business, and before that, hiding behind someone else’s logo as an employee…
But, overcoming the fears and building a brand based around who I am and what I love has been the best thing I think I’ve ever done.
Both financially as a business move, as a self discovery and self confidence journey, I get to help lots of people, and because I get to have amazing conversations and connections with people who I love and who love me whenever I feel like I want a chat.
I believe EVERYONE should have a personal brand, even if they already have a business brand, or even if they are still working for somebody else.
It opens up so many opportunities to not only make a lot of money, but to also connect with people who are YOUR type of people… people you have things in common with, and people who share your beliefs, values and even your frustrations and challenges.
One of the main things all humans are really seeking throughout their lives is deep connection with people who really understand and value them as an individual…
And building a personal brand allows you to achieve that, while also giving you so many opportunities for success!
Some of the BEST things about having a personal brand, is that you can really have a lot of fun *SHOPPING* for things you love, and you can in some cases claim a lot of cool stuff that you want as a tax deductible expense for your business!!
For example, if I need to do a photoshoot for my branding and content marketing, I can buy new clothes, makeup, jewellery and accessories and claim them as a part of my marketing…
If I’m making videos or recording livestreams for my marketing and branding and advertising, the same goes with setting up a cool looking office space or “film studio” area around the house.
One of my goals when I started my personal brand was to have my own personal videographer, photographer, stylist and personal shopper (because, branding and marketing and it’s just pretty damn cool)!!
And while when I first started it was just a dream or fantasy or “that would be nice” type thought…
(And while I actually kind of still judged the super successful people I followed online who had all of these things) lol – I finally got to a point where I gave myself permission to have them too.
(It was a massive up-levelling my self worth thing as it turns out – which is a whole other topic I can talk about another day)!
Anyway, the point of this post is, if you like pretty things, and fashion and makeup and accessories, decor and unicorn mugs…
When you have a personal brand, you can actually strategically use investing in the things you want as a part of your marketing…
And I just think that’s pretty damn cool.
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Some of the COOL things you get to do and buy when you have a personal brand involve clothes, jewellery, makeup, stylists, photographers & unicorn mugs!? No but really, if you’re branding your life, you may as well make your life totally awesome!! PERSONAL STYLIST / SHOPPER @collette_emily
Successfully Growing A Business Means Successfully Understanding The Human Mind.
ESPECIALLY when it comes to marketing your products and services and building a brand and reputation for yourself and what you sell!
Building a brand and reputation for your business is all about how you position yourself to your audience via your marketing and the type (and quality of) content you create and put online.
People will either see your product and brand as high class (good quality) or mid-level or low-level depending on the images, video, words, language and PRICING you choose to use.
There was this ad for mustard made in the 80’s that shows two rich men asking for a particular brand of mustard while being driven around in fancy cars.
This gives the impression to the viewer that if they want to be seen as “fancy” or “high status” to their friends or family when offering mustard at meal times, they would purchase this brand to demonstrate that they are this type of person.
Really though, it’s just mustard, in a jar, with a label on it.
It’s the branding and marketing that make people attach a certain feeling to it.
If you start paying attention to your own grocery shopping habits, you will find that you choose certain brands because of the way they make you feel.
Either the way they make you feel about yourself:
“I’m so good because I bought all the items that were on special and saved money”
Or the way you want other people to perceive you:
“They chose sparkling water instead of still water, they must be a little bit fancy”
Even the toilet paper you buy gives you a certain feeling about yourself.
You either choose the cheapest one, because you don’t believe you should ‘waste money’ on toilet paper that just wipes bums and goes down the loo…
Or you choose the softest, most expensive one because you believe that you deserve and should experience the best experience while wiping your bum…
Or you choose the recycled, good for the environment one that comes wrapped in paper not plastic because you believe you are doing what’s best for the environment and it makes you feel good about yourself.
It’s really important to know this when building a brand and growing a business, because you do actually get to CHOOSE how you want your audience and customers to perceive you.
And if you are doing your own marketing (like a lot of small business owners are), you get to make a choice every single time you post anything on social media, as to how the people who are viewing your content feel about you and your business.
(And the way they feel about you makes a really big difference when it comes to whether or not they will buy from you).
So, knowing this now, how do you want to be perceived in the marketplace?
How do you want your audience and ideal clients to feel about you?
What do you want your reputation to be?
And, assuming you want it to be the best it can be, and you want to be known as one of the best in your industry…
What can you do differently, or better, from this point forward, to make sure people see you as one of the best?
Want to work with me as a coach / consultant to help you grow your brand and business this year?
Send an email to: [email protected] and tell me about your business and brand and where you want to take it from here!
If you’re really ready to commit to stepping out of your business so you can work more ON IT THAN IN IT, you’re going to want to commit to following these 6 steps…
If you have at least one employee, you really can absolutely step out of your business and work from home, or anywhere else that you like at least one or more days per week, and, you SHOULD.
Because your business can’t grow if you’re always stuck inside it, and you’re not spending enough time working on your mindset, your marketing or planning for future growth.
As someone who has set up multiple businesses and locations to run without me (since I was 22 years old) I’m well aware that if you do NOT do this the right way, it will cause you trouble and pain.
Give people too much freedom? They walk all over you and don’t do things correctly…
Micromanage and obsess over things being done perfectly? They resent you and feel like you don’t trust them and the energy between you gets all out of whack.
There’s a nice balance that needs to be obtained in order for a business and a team to operate smoothly with you being the leader that your team respects and appreciates and supports, while you work on YOU and on keeping the business and people in it thriving.
I have created a 6 week program to walk you through one step at a time so that you can set up your business to successfully operate without you needing to be IN IT.
If freedom of how you spend your time is what you are CRAVING as an entrepreneur, and if you KNOW that all your best ideas and money making plans come from you having time alone to THINK, it is essential that you prioritise doing this.
Both for yourself, and for your business, your clients and your team.
The 6 steps you’ll be following in this program are:
WEEK ONE: start systemising the things in your business the exact way you want them to be done.
WEEK TWO: get your team members following the systems (properly and without complaining about it)
WEEK THREE: get as much as possible OFF your plate and free up your time to work on the business and on yourself.
WEEK FOUR: start holding weekly meetings that you and your team look forward to and that are not scary – you can follow the exact process me and my team use, I even shared a real life team meeting of my own with you.
WEEK FIVE: Make sure your clients are happy and taken care of when you’re not there.
WEEK SIX: Work a full week (or one or a few days) from home, from a cafe etc, and know what you should be focussing on and doing with your newly found “free time” in order to keep your business growing!
AND BONUS: I have included my own personal templates for systemising and team meetings that you can just copy and implement into your own business!
These next 6 weeks are going to be the most life changing things you’ve ever implemented in your business.
Whether you’ve been working in your business for YEARS and are ready for a change or a break, or whether you’re wanting to get this right from the start so you can scale your business so much bigger than yourself…
If you want to be a business OWNER not an owner / operator, this is something you NEED to start doing.
Join me in this program, and go through these trainings one per week for the next 6 weeks…
Your life and business will never be the same again, because you will be able to build a business that supports the life that YOU WANT TO LIVE!
What would that mean to you?
What would that be worth to you?
To know how to run and grow and build a business and lead a team from ANYWHERE, just focusing your strengths, your passions and on being the best YOU you can be…
If you’re ALL IN on creating the most amazing business and life you possibly can, I’ll see you in your inbox and inside the Facebook group soon!
(And I can’t wait to see your selfie of you working on your business from home or a cafe or the beach or maybe just getting a massage or watching a movie at a time where you would normally be “working” – yes, these are some of the things I am going to encourage you to do more of too, BECAUSE AN INVESTMENT IN YOU FEELING GOOD IS A GOOD INVESTMENT IN YOUR BUSINESS)!
Ready to change and improve your future lifestyle?
Just $99 USD per week for 6 weeks.
This investment in the way you run your business will lead to the ability for you to focus on adding THOUSANDS AND THOUSANDS MORE by having the extra time to focus on growth, marketing, sales, starting NEW businesses???
And whatever else you know will help you grow and enjoy life more…
If you are the type of person who knows the benefits and importance of investing in learning from mentors who have already DONE what you want to do, you won’t think twice about this.
This program has condensed my YEARS worth of experience setting up businesses to run without me into 6 easy to follow steps that will allow you to get results in WEEKS!
(Instead of learning the hard way and by all the failures I went through in order to figure out how to do this right)!
Are you ready to change your life?
CLICK THE LINK BELOW TO SIGN UP NOW AND YOU WILL GET THE FIRST LESSON AND A LINK TO THE FACEBOOK GROUP IN YOUR EMAIL INBOX RIGHT AWAY!!
If you want your business and your brand to be well known and loved by your audience and clients (which means you’ll find it almost effortless to continue growing your audience and attracting new clients) there are several things you MUST prioritise and master both as an entrepreneur and a human being…
People can’t really KNOW YOU AND LOVE YOU until you know and love yourself.
If you don’t really know and understand and approve of and accept yourself the way you are, and if you’re not constantly striving to BE the best possible version of yourself, and if you don’t really love and trust yourself as an incredible business owner who exists to help your customers get the results they want in their own lives then….
HOW THE FUCK CAN YOU EXPECT OTHER PEOPLE TO REALLY KNOW YOU AND LOVE YOU AND TRUST YOU AND WANT TO BUY FROM YOU LIKE CRAZY?!
Working on YOURSELF is more important than working on your business.
I mean, they both are important… but if you’re using your obsession with your *work* as a way to actually AVOID going within, then you’re always going to be capped at a certain level and probably end up continually self sabotaging your own progress and efforts because deep down you don’t really believe that you are *worth it*.
Truth hurts, yah?
So… what should you start to do about this?
1. Prioritise self discovery and self development. Literally, become obsessed with figuring yourself out. Take personality tests, strengths finder tests, numerology tests (if you’re into all of that) otherwise just start practicing self awareness and continually asking yourself “why do I think that” “why do I do that?” “why do I feel like that?”
Start to look at your own life and thoughts and actions as if you were someone else watching yourself. Ask yourself all the time how you are making yourself feel.
DON’T EVER THINK YOU KNOW ENOUGH. People who think there’s nothing to work on or improve within themselves are the ones who need it most.
Put your ego aside and get vulnerable.
2. Learn as much as you can about human behaviour and human influence so that you can become someone who is LIKEABLE / LOVABLE and who understands what other people want and need. This way you can make sure your needs are fulfilled while also fulfilling the needs of others, thus attracting all the people to you who appreciate and value your existence.
3. Surround yourself with people who are doing what you want to do or who have done what you want to do and learn from them, bask in their essence and energy, pay attention to how they show up and how they think vs how you are showing up and how you think.
The fastest way to uplevel your success is to uplevel your social circle, yes this includes being a part of mastermind groups, online courses and working with coaches and mentors, this is the fastest way to actually meet and make new friends (other members or clients of the program) who are equally as driven and motivated and HUNGRY as you are!
When you change what you surround yourself with and what you think and what you put into your brain (books, podcasts, courses, conversations etc) you will change. It’s inevitable.
Make sure you are choosing to surround yourself with people and information that you WANT to become more like… and make sure to discover your personal values and goals and desires and strengths and weaknesses FIRST!!!
(So that you are not made to feel like there is anything wrong with who you are as a person on this journey, you do not need anyone telling you you need to become better at something your personality type naturally sucks at, or that you need to develop *habits* that work for someone else’s strengths, or adopt values that are not your own)…
That is the fastest way to failure and unfulfillment.
So, know thyself and know thy audience, before you become known.
When it comes to trolls on social media, there are a number of different ways you can think about them and deal with them.
Firstly, it’s important to know that if you’re going to put yourself or your business out there in any way online, it’s likely that you’re going to experience a troll at some point.
6PR NEWS RADIO IN PERTH CALLED ME TO DISCUSS WHAT YOU SHOULD DO IF YOU ENCOUNTER TROLLS ON SOCIAL MEDIA FOR YOUR BUSINESS OR BRAND.
As for the definition of “troll” – it’s important not to fear that every negative comment is going to be a bad thing for your brand or your reputation.
There are trolls who are out there to just ‘troll the internet’ to get an emotional response, often criticising or being rude or mean on purpose…
And there are unhappy or hurt people such as customers or even ex employees who may not have had the experience they hoped for, and because of this, they get defensive and upset and try to bring your business down to make you seem wrong so that they can seem right.
As a business owner who is trying to build a brand and a business and help people via your products and services, it can really really hurt when you experience people who are not a fan of you and what you are doing…
BUT, it doesn’t always have to mean that it’s a bad thing.
It’s important to know that trolls are still people.
Usually, they are people who are feeling lonely, upset, sad, hurt or angry with something else in their life.
They are seeking a feeling of significance, importance and connection, and they get that in ways that are not positive, by trying to put others down.
The best way to use troll-like comments for the good of your business is to have a plan for what you’re going to do if you experience this.
The very best thing you can do is to not react or respond right away while your emotions are high, wait until you have calmed down if the comment has made you upset before you respond.
If you respond from a place of love and care, or even complementing them if they are just trying to get a rise out of you, you will be able to defuse the negativity.
If it’s an unhappy customer or team member that is leaving unhappy posts on your social media accounts, respond professionally and with kindness and try to take the conversation to somewhere more private, either via private message, email or phone call to resolve the conflict.
If you have an audience on social media or clients who love you, you will find that be sharing the situation with them vulnerably can actually be good for your reputation as they will come to your defence on your behalf and you may not even have to say anything at all.
The bigger your brand or business gets, and the more you stand out, the more trolls and hate you may start to attract, so in a way, this is a sense that your business is growing and your brand is reaching more and more people.
As long as the majority of your comments, reviews and feedback is positive, the few negative ones (responded to professionally by you) will prove to your potential new customers that you are a really caring business.
If you look at every negative comment as an opportunity to strengthen your brand, and you have a plan for what you’re going to do about it if it happens (or the next time it does), it can remove the fear you might have of really going for it and putting yourself out there.
Don’t let a fear of trolls or haters or what other people think stop you from making the impact you want to make and the growth you are capable of!!
If you’re a bit of a creative mess with 70,000 projects going on at once and never ending new ideas that keep interrupting the existing ones, it can be super easy to get really fucking overwhelmed.
This has been my pattern for most of my entrepreneurial life:
1. Have new idea that excites the shit out of me.
2. Start working on it with glee.
3. Remember all the other things I have already started that I need to continue working on.
4. Have a bit of a brain meltdown trying to think of what I should actually be doing.
5. Start working on something else, and then something else, and have ALL the tabs open.
6. Realise I’ve done it again and have put way too much on my plate, have a bit of a mini shutdown and feel like running away / cancelling everything / hiding.
7. Grab a pen and paper and brain dump it all out of my head.
8. Choose to work on the thing I WANT to work on for a bit first, so my creativity can feel fulfilled, and then do more of the things I NEED to work on (the other way around actually kills my creative flow and energy and makes things feel heavy).
It’s like a constant circle, it keeps happening, and any time I have tried to change it for too long at a time I just end up depressed. Like, really depressed.
And so, this is yet another part of my “business bi polar” crazy creative personality that I have instead come to love and accept and “roll with” now that I can see it as a predictable pattern.
But the important part here is, when you get to the brain shut down / feel like running away / like everything is just TOO MUCH AND TOO HARD, to realise that, hey, I’ve been here before.
Many times. I’ve gotten through it.
It’s actually not as bad as my mind is telling me it is.
Change your thoughts = change the way you feel.
You’ve got to start telling yourself “I’ve got this” rather than “WTF am I doing, this is too hard”.
You’ve got to take a moment to take a breather and go within and think about your thoughts. Get yourself away from a computer or phone or book or journal and just BE for a little while, as long as it takes. Sometimes this might be a few minutes, maybe a few hours or days…
Once you’re starting to feel in control again, grab that pen and paper and get it all out.
All of the things you’re working on.
All of the ways you’re feeling.
The things you NEED to do vs the things you WANT to do (it’s important to allow yourself to do both).
The things that need to be done soon vs the things that can wait or be put aside for later.
The things that will actually help you get results and grow your business vs the things that are just fun or nice.
Once everything you are thinking and working on is OUT of your head and you can SEE it in front of you, it doesn’t seem so scary, or so big, or so overwhelming.
The antidote to stress is surrender.
Accept what is.
Come back to the present moment.
Do one thing at a time.
Let go of the feeling that everything needs to be done right now, today, this moment.
You get your shit together by choosing to take responsibility for where you are and who you are and what you’re going to do next.
It doesn’t need to be as hard as you think it is.
Change your thoughts to tell yourself that it’s not hard, it is what it is, and that you’ve got this.
Have you read my book, “YOU DO HAVE TIME” yet??
It’s super quick, super cheap, and will absolutely make you realise that you do actually have the time to do anything and everything you want to do in your life and business.
There are a a 11 simple strategies that will help you manage your time and improve the way you think about the way you are currently spending your time!
If you want to get more done, or feel less stressed about where all your time is going in general, make sure to make the time to read it. (It’s short but super powerful)!!
Check it out here @ www.carissahill.com.au/books
It’s easy to see how much marketing has changed over the last decade with social media becoming as popular and powerful as it is…
Influencer marketing is a huge deal now…
Many people are WAY less trusting of new brands and businesses that seem to pop up out of nowhere…
And it has become more difficult and expensive and time consuming to try to stand out, build an audience and gain clients due to so much market saturation in basically every industry.
So, how do you make sure to STAND OUT and build a following and a business and brand loyalty in 2020 and beyond?
The simple answer lies in building a personal brand to accompany and compliment your business brand.
Because people don’t connect with businesses and brands on an emotional level, but they DO connect with people on an emotional level.
Have you ever thought to yourself or said out loud “my clients only want me?” or “my clients come to my business because of me.”
Yah girl, that’s right.
Or have you ever had a staff member leave your business and some (or many) of your clients left with them?
That’s because they had a stronger emotional connection with that PERSON than with your business.
And they’ll be even more loyal and connected if they know what YOU are up to on social media as a person, not as a business just showing off the results of your work all the time.
This doesn’t mean that you need to start sharing every single moment of your personal life.
I mean, if I was to upload a photo right now, it would be me sitting in my undies, with bits of baby puke on my top, oily hair because I haven’t showered yet, sipping on black coffee, with a laptop on my lap furiously writing this blog post before my 7 month old wakes from his ridiculously short morning nap that never lets me get enough done!
But, maybe I will because it’s relatable if you have a baby and a business, right?
Ok, I’m going to. I took a selfie. There, it’s now the photo for this post.
Because the relatable personal stuff IS the stuff that matters and what helps to form a deeper connection with your people, whether they are existing clients, or yet to become clients…
And not everyone is going to like it, and some people are probably going to think you’re weird, or crazy, or inappropriate or embarrassing or whatever…
But they are just not your people.
Not your ideal clients.
Not your BFF audience.
Just like you don’t make friends with or have things in common with everyone you meet in person, not everyone who meets you online will become a friend of you or your business either.
But the right people will connect with you and want to choose YOU and YOUR BUSINESS because of it.
Because they relate to you, because they like you, and because they feel like they really know you on a personal level.
So, what say you?
Are you ready to start a personal brand alongside your business brand in the new decade?
Are you ready to let people IN and therefore take your business to a whole new level?
If you’d like to know how to get started and how to do it the right way, make sure you’re in my Facebook group, “Coffee With Carissa” as I’ll be hosting a ‘start your personal brand’ challenge in there soon. xo
Who is the leader or mentor you needed a few years ago?
Have you ever considered BECOMING THAT PERSON for the other people who need that person too?
Who is the person you wished would show up, be real, be raw, and make you feel like you’re not alone, while also inspiring the fuck out of you with what’s possible?
Why shouldn’t you be that person NOW for the past version of you? And for the people who are now where you once were?
What do you wish they would have said?
Would have done?
Would have shared?
Would have helped you with, and would have called you out on?
Is it time you started creating content that is exactly what you needed then or even that you need now?
If you know you’re a born leader; you need to embrace it, own it, admit it, and appoint yourself the role.
Perhaps the reason you’ve never felt like you’ve ever really ‘fit in’ is because you’re not supposed to.
YOU were born to lead.
You’ll never be able to join a tribe and be happy within it.
You are supposed to be the chief.
(If those words feel true, then they are). There are people out there who NEED YOU TO STAND FOR THEM.
There are people who need loving guidance, reminders that they’re not alone, and someone to remind them of what’s important, and what they’re capable of…
You can BE the person who you wish existed when you needed someone to guide you.