Before your clients buy from you they need to know you, like you and trust you.

You may have heard this before, but in order for someone to become a client of yours, they need to know you, like you, and trust you.

What does this even mean!?

Allow me to break it down.

Firstly, people need to know that you and your business and brand exist in the world.

It then goes one step further and becomes about people knowing who you are and what you’re about.

They need to know why you are in business, what you do and how it will help them.

That’s why it’s really important to put some of you and some of your personality into your brand.

It could be things like your sense of humour, your intellect, your passions, it could even be a fiery rant!

In order for people to know you you need to share things that will allow them to get to know you.

After people feel like they know you will they decide if they like you or not.

This is why it’s always good to remember that not everyone is going to like you and that you need to be true to yourself so that you attract the people who actually need and appreciate you and your business.

When people like you they will generally start engaging with your content.

And finally trust.

Trust usually comes after someone has been a client or has bought something from you, basically after they have gotten some kind if result from you.

Once you have the know, like and trust factor, you can grow grow business quite successfully.

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