It’s easy to see how much marketing has changed over the last decade with social media becoming as popular and powerful as it is…
Influencer marketing is a huge deal now…
Many people are WAY less trusting of new brands and businesses that seem to pop up out of nowhere…
And it has become more difficult and expensive and time consuming to try to stand out, build an audience and gain clients due to so much market saturation in basically every industry.
So, how do you make sure to STAND OUT and build a following and a business and brand loyalty in 2020 and beyond?
The simple answer lies in building a personal brand to accompany and compliment your business brand.
Because people don’t connect with businesses and brands on an emotional level, but they DO connect with people on an emotional level.
Have you ever thought to yourself or said out loud “my clients only want me?” or “my clients come to my business because of me.”
Yah girl, that’s right.
Or have you ever had a staff member leave your business and some (or many) of your clients left with them?
That’s because they had a stronger emotional connection with that PERSON than with your business.
And they’ll be even more loyal and connected if they know what YOU are up to on social media as a person, not as a business just showing off the results of your work all the time.
This doesn’t mean that you need to start sharing every single moment of your personal life.
I mean, if I was to upload a photo right now, it would be me sitting in my undies, with bits of baby puke on my top, oily hair because I haven’t showered yet, sipping on black coffee, with a laptop on my lap furiously writing this blog post before my 7 month old wakes from his ridiculously short morning nap that never lets me get enough done!
But, maybe I will because it’s relatable if you have a baby and a business, right?
Ok, I’m going to. I took a selfie. There, it’s now the photo for this post.
Because the relatable personal stuff IS the stuff that matters and what helps to form a deeper connection with your people, whether they are existing clients, or yet to become clients…
And not everyone is going to like it, and some people are probably going to think you’re weird, or crazy, or inappropriate or embarrassing or whatever…
But they are just not your people.
Not your ideal clients.
Not your BFF audience.
Just like you don’t make friends with or have things in common with everyone you meet in person, not everyone who meets you online will become a friend of you or your business either.
But the right people will connect with you and want to choose YOU and YOUR BUSINESS because of it.
Because they relate to you, because they like you, and because they feel like they really know you on a personal level.
So, what say you?
Are you ready to start a personal brand alongside your business brand in the new decade?
Are you ready to let people IN and therefore take your business to a whole new level?
If you’d like to know how to get started and how to do it the right way, make sure you’re in my Facebook group, “Coffee With Carissa” as I’ll be hosting a ‘start your personal brand’ challenge in there soon. xo
Who is the leader or mentor you needed a few years ago?
Have you ever considered BECOMING THAT PERSON for the other people who need that person too?
Who is the person you wished would show up, be real, be raw, and make you feel like you’re not alone, while also inspiring the fuck out of you with what’s possible?
Why shouldn’t you be that person NOW for the past version of you? And for the people who are now where you once were?
What do you wish they would have said?
Would have done?
Would have shared?
Would have helped you with, and would have called you out on?
Is it time you started creating content that is exactly what you needed then or even that you need now?
If you know you’re a born leader; you need to embrace it, own it, admit it, and appoint yourself the role.
Perhaps the reason you’ve never felt like you’ve ever really ‘fit in’ is because you’re not supposed to.
YOU were born to lead.
You’ll never be able to join a tribe and be happy within it.
You are supposed to be the chief.
(If those words feel true, then they are). There are people out there who NEED YOU TO STAND FOR THEM.
There are people who need loving guidance, reminders that they’re not alone, and someone to remind them of what’s important, and what they’re capable of…
You can BE the person who you wish existed when you needed someone to guide you.
A personal brand is when you turn yourself & your life into a brand. You build a following of people who like you, relate to you, and want to know more about you or your life!
You are essentially turning YOU into a business.
And as long as you build an audience who benefits from what you want to share, and feels like they relate to you in some way or that you can help them with something, you can then sell or promote things that they will want to buy from you.
Because they like YOU. They buy from YOU because you are you, and because they like you and they connect with you on a personal level.
There’s a reason Reality TV is so popular and it’s because people are genuinely interested in and curious about other people and their lives.We love to gossip, we love compare people to ourselves, and we love to be entertained by what other people do; including how they look & act, what they eat etc
The thing is, many people, whether they are already a business owner or not, are scared to put themselves out there.
And I was TOTALLY THE SAME when I started my personal brand.
I was so used to hiding behind the logo and business name of my small business, and before that, hiding behind someone else’s logo as an employee…
But, overcoming the fears and building a brand based around who I am and what I love has been the best thing I think I’ve ever done….
Both financially as a business move, as a self discovery and self confidence journey, I get to help lots of people, and because I get to have amazing conversations and connections with people who I love and who love me whenever I feel like I want a chat.
I believe EVERYONE should have a personal brand, even if they already have a business brand, or even if they are still working for somebody else, or EVEN if they are not working at all but have a passion they wish to share with the world.
You can benefit from it emotionally and financially.
It opens up so many opportunities to not only make a lot of money, but to also connect with people who are YOUR type of people… people you have things in common with, and people who share your beliefs, values and even your frustrations and challenges.
One of the main things all humans are really seeking throughout their lives is deep connection with people who really understand and value them as an individual…
We want to be surrounded by people we have things in common with…
And building a personal brand allows you to achieve that, while also supporting yourself financially (if you choose to sell things and monetise your brand) and helping others to get what they want by doing so!If you’re ready to start a personal brand, or start growing and improving your existing personal brand…Come and join my Facebook Group, and let’s get to know one another!
Love Carissa xo
Sometimes I wonder if it’s a bad thing that I’m so obsessed with my business, my work, with building an audience & sharing my thoughts, experiences, opinions, knowledge, passion & stories with the world…
And then I wonder why I wonder if it’s bad that I’m obsessed with those things. 🤔
Was it a belief that was gifted to me by someone who does not share the same creator / performer / entrepreneur personality type?
Likely yes. But that’s ok.👌🏼
And then that’s what reminds me once again that it’s not a bad thing to want these things, and there’s nothing wrong with me.
I am simply a creator, and us creators love to SHARE OUR CREATIONS. 🙌🏼
In fact the entire reason we create is so that people can enjoy our creations.
Musicians want to share their songs, music, gifts, words etc with an audience. 🎵
Authors need people to read their stories! 📚
Film-makers want to share their visions… 🎥
And entrepreneurs need to share their passions, products, creations & offerings with their clients who will benefit from them!!
It’s literally in my DNA, to desire an audience to read my words, watch my videos, and to benefit from my ideas!
Any time I try to suppress the urge, or, if I run out of available time to dream, create & share…
I lose myself again.
Depression creeps back in.
I’m out of alignment with who I was born to be. ☹️
Creators NEED an audience to consume their creations. Performers crave fans.
And non-creatives, non-performers need entertainers to entertain them throughout their lives!
So if you were born with the desire to be a star, to build an audience, to share your unique flavour & gifts with the world… 🌟
Then bloody well stop questioning yourself and start speaking your truth, owning your purpose, and shining your light to bring some brightness to the darkness of those who need you! 🌞
Guess what!? I have FINISHED the video I told you about and if you have time, you should definitely check it out today!
Actually, even if you don’t have time, you should make the time…BECAUSE THE TRUTH IS
If you own a business that is not currently highly profitable or scalable, then continuing to “work work work” every day trying to grow it is actually going to get you nowhere other than *burnout city*
In order to actually experience financial freedom, your business needs to be able to make enough profit to both pay you a good wage to live on, AND have profit left over to reinvest into the growth of the business.
And that’s the reason why I made this video. It’s about how to grow your business to the level where it can pay you a 6 figure salary! (Which is totally possible by the way, with the right goals & strategy in place)!
And… of course you’ll need to be focussed on long term growth and be someone who is prepared to put in years to get to this point. It’s not something that can happen overnight! But it will happen if you stay focussed on the right things!
Ready to watch it?
Enjoy, love Carissa x
If you’re seriously serious about GROWING, it’ll be a good use of your time today… Here’s the link!
I had an email today from a beautiful, talented entrepreneur who knows she is holding herself back from growth due to fear, and feelings of not being worthy of the life that she wants to live…
And I replied to her email telling her this:
Aww xxxxx, I love you thank you for your honesty, and truly it has been a hard journey for me to give myself permission along the way to step into the life I now live.
I have worked with many many coaches and mentors myself to help me get to the place I am at now so I do understand how challenging it can be.
I think my primary piece of advice for you in regards to not valuing your own time or worth, is to actually continually take the focus OFF YOURSELF.
This is what works best for me when I start to doubt myself or feel anxiety or low self worth etc (which still happens to me a lot).
Ok so what I suggest you try is that you FOCUS ON THE RESULT YOU WANT FOR YOUR CLIENTS and create a mission that is bigger than yourself.
That is actually how you get everything for yourself along the way.
I don’t wake up every morning thinking “I need to get more clients and make more money” , actually, sometimes I do…
But then I go into fear / panic / self doubt mode, which is why I switch it around to:
“I NEED TO HELP PEOPLE GROW THEIR BUSINESSES AND IMPROVE THEIR LIVES” and then that becomes the motivation for my marketing and advertising, because I know I can’t help anyone if I keep everything to myself and wait for people to find me…
Do you have a current goal for “I want to help X amount of people to achieve Z result?” 💕
Love, Carissa xo.
are you anything like me?
I have always been an entrepreneur obsessed with GROWTH, I strive to live the “go big or go home” life, and I really enjoy connecting with and helping people who are similar.
I’m always pushing myself in all areas of my life and business.
I’m not afraid to fail. It’s how I learn what doesn’t work and it continually steers me further towards what does!
And I know there are people out there who are comfortable staying small, or they want to only go to a certain level and then stay there, or for some reason they think they “can’t” or “shouldn’t” grow…
Or that it’s greedy, bad, evil, unnecessary, whatever belief they have chosen to justify their smallness…
But I just feel like, because of the way that I am, I a actually sometimes feel like I am WASTING my passion and talent and gifts by trying to encourage and push and motivate and help people who are not already naturally motivated and HUNGRY for growth.
And it’s not like I need to be the person that tries to motivate people either
Because there are a BAZILIAN other coaches, mentors, motivational people out there who help with the fluffy feel good stuff… and I like it, sure, but I don’t feel like it’s what I am meant to do…
I like to get down and dirty and directly to the point of what you need to do and who you need to BE if you want to build a successful business, and if you’re HUNGRY FOR IT..
So, while this thought has just come to me, I’m deciding to just send it to you…
And while there is a part of me that is legit TERRIFIED of upsetting people by saying “sorry, if you are not prepared to scale, you’re not my person” it feels like the right thing to do, and so I’m following the feeling, as always.
It doesn’t mean that I can’t and won’t still attempt to motivate people to GROW, because I KNOW that some of you that are keeping yourself small actually secretly do want to go big, and maybe you just need to see or hear the right message that’s going to encourage you to GO FOR IT…
But I’m deciding I am no longer going to hand-hold or try to help people if they’re not already obsessed with going ALL-IN on their own business already.
Like, if you doubt the fact that you can grow, or you think that ‘maybe a big successful profitable business is not for me’ then no, I am not your person.
Why is this message coming through me right now? Well, I think I know.
Like all the messages that come through me, this one just popped into my head and wanted me to write it down and share it.
I asked why this was the right time to share it and the answer I got was “BECAUSE CARISSA, YOU YOURSELF LIKE TO WORK WITH AND FOLLOW AND SUBSCRIBE TO MENTORS WHO ARE LIKE THIS!”
And yes, intuition, or higher self, or spirit guide, or whoever you are; you are right.
While I obviously love working on my mindset along the way, I always prefer to work with coaches and follow people online who completely OWN THE FACT that they want to go big, that they are DRIVEN, that they are obsessed with their business, and that they want to make a lot of money and experience financial and time-based freedom.
IT INSPIRES ME! I want to learn from people who have DONE IT and who are actively still DOING IT themselves…
And that’s how I always have been!
I didn’t just get my home based business successful and profitable, I fucking opened 5 stores, sold them, imported my own brand of products and sold it internationally, created online training courses, a nationwide mobile service, have run tonnes of online courses and coaching programs over the last 5 years…
And I’m not sharing “what I’ve done” to boast, I’m saying THAT’S WHO I AM.
I will not stop growing, I can’t, I don’t want to, and I don’t think I should…
And I WANT TO BE A MENTOR FOR PEOPLE LIKE ME.
The ones who other people think should “settle down” and “just be happy with what they have” but no… that’s not us.
We actually can’t do that.
We are the inventors, the hunters, the mad scientists, the rockstars, the creative geniuses of the business world.
We are BORN THIS WAY and it’s actually not possible to “turn it off” and be satisfied living any kind of “normal” life…
Like, why would you want to do that when there is SO MUCH OPPORTUNITY these days to live the best fucking life you can? WHYYYYYYY???
And so, because of this, I want to help inspire people who WANT TO SCALE…
And ideally, not just people who want to scale to 6 figures or multi 6 figures (although that is often the initial goal)…
I have a new personal mission to help people like me PAY THEMSELVES A FUCKING 6 FIGURE SALARY, BIATCH.
(not sorry for the swearing, it’s just coming out of me, I can’t even help it)!
Like, is your business even successful though if you are not paying yourself from it?
I remember for the first few years of my business I didn’t pay myself, all the money went back into growth, and I know that’s normal when you are relatively new, BUT, by doing that I never had any money left over!
When I started paying myself, that’s when I actually was able to experience financial freedom.
I’m thinking of creating a video this week, called “HOW TO BUILD A BUSINESS THAT CAN PAY YOU A 6 FIGURE SALARY”
Would you like me to do that for you?
If you are this kind of super driven, go big or go home, mad scientist, crazy in the brain entrepreneur who is IN IT FOR LIFE BECAUSE IT’S JUST WHO YOU ARE!
Please reply to this email, tell me about the craziest thing you’ve done so far in business (just for fun), and let me know if you want me to send you the video when I’ve finished recording it. (No charge)!
Love Carissa xo
Do you ever feel like you have so many things to do, so many options in your mind, so many decisions to make…
That you just go around and around and around in your head overthinking everything so much that you don’t DO ANYTHING!?
It’s called analysis paralysis and it’s just another form of procrastination…
(It can be especially bad for those of us who have tonnes of ideas and chronic shiny object syndrome)!
There are several simple ways to beat it and overcome it though, and I’m going to share with you some of the top ways that have helped me to build multi 6 & 7 figure businesses at the same time as my thoughts acting like a roller coaster that never stops.
1️⃣ Pen and Paper are your best friend if you have a brain like this!! 🧠
If you keep it all inside your head all the thoughts get tangled up like a big pile of old jewellery you shoved in a box years ago and when you try to untangle it you find yourself getting so frustrated you become tempted to rip the fucking thing apart and eventually just shove it back in the box and give up.
By writing down all your ideas, plans, decisions you need to make – you are able to SEE them clearly in front of you and it allows you to remove the tangle from your mind.
2️⃣ Once you’ve done your brain dump 💩 you then need to remind yourself what your primary goal is right now.
And you want to circle or highlight the ideas or projects that are actually going to get you closer to that goal.
If your goal is to increase sales for the week, then things like “writing an ad”, “emailing your database” and “following up with leads” would be good things to prioritise…
Whereas things like “update the about section on website” are probably not going to help you make sales quite as fast.
3️⃣ Make yourself a new (small) list of between 1-3 things to focus on that are all going to get you closer to your current goal, put the rest aside for now, it will still be there later… 📝
And give yourself a timeframe for each thing. Book in the time to do it in your calendar and stick to it (this is where practicing self discipline comes in)! ⏳
Because I have young kids, I usually set myself a “one thing per day” goal and as long as I get one productive activity done per day, I feel accomplished and know I am making progress toward my current goal. ✅
Does this help?
Do you have any other strategies or tips to help with analysis paralysis?
Love, Carissa xo.
I was asked to speak at an event held by Calvin Coyles on the strategy I have used over the last few years to grow my Facebook group to over 16,000 members, and how I use the group to grow my business.
Over the last couple of years my group has helped me bring in close to $3M in revenue, and it just keeps growing and helping me generate leads every single day.
I just loved speaking at this event and helping the audience to understand the power of having a Facebook group for business, and I really hope it inspires you to grow your audience of ideal clients and sell to them in a new and more *FUN* way after watching this!
I always wanted to build a business that allowed me to have time and freedom to spend with my kids when I had them.
I wanted a business I could choose when I worked and what I worked on and from where.
And I know a lot of other people want the same (because they tell me) but then they don’t DO the things to make it actually real.
I remember telling my mum when I was 16 that I was going to work from home. She worried and thought that I should get a ‘proper job’ and I did… for a couple of years…
But soon enough I was fully self employed, became an employer myself (actually I hired someone to help in my business before I quit my day job) and started building and running my business from home while my team serviced the clients.
The important thing to realise about this is it was a CHOICE I MADE and you can make it too.
There were always clients who only wanted me. There were always team members who preferred when I was there. There were always friends and family members who had their own opinions…
But I know what I want for MY LIFE and I know how I work best.
And that is from home, or from anywhere else (now surrounded by those beautiful babies I was going to have) xo
You can make the choice too to set up your business to allow you to work the way YOU want to. Just remember, it’s a choice. ✌
Love, Carissa xo.