It’s never the “market” or the customers that is the reason why a business struggles or fails.
It is the business owner who fails to understand the market and who is not presenting them with what they really want and is not committed / dedicated enough to figuring out what the market wants that fails.
It is ego & blame that makes people fail.
Blaming the clients, blaming the market, blaming Facebook ads.
It is the inability to take full responsibility that sabotages the success of a lot of people.
If you choose to take FULL RESPONSIBILITY for your results in everything to do with your business and your life, then, you have power.
If you blame people and things, you give your power away and always live in victim mode (poor me, life is hard, I tried and it didn’t work) etc
If you want to succeed as much as you want to BREATHE AIR then you will make great things happen.
In order to succeed in business, you need to become OBSESSED with your clients, with your market, with finding out what they want, with testing different ideas, offers and concepts.
And by continually practicing, every single day, until you become the master of your market…
Until they LOVE you. Feel like they really KNOW you. And trust you completely. And want to tell everyone about you.
It is possible for YOU… IF you want it bad enough and are prepared to do what it takes to make it to the top.
Let me know if you are hungry enough… and if you will decide to take FULL RESPONSIBILITY from this point forward.
The moment I did this, my life changed forever.
2018 is my year of transparency and vulnerability.
Like I do every year, I set a theme for the year for myself and/or my business!
This theme is something that I really want to work on and explore.
In 2017 I set the theme of spirituality.
I’ve always been someone who was interested in things like meditation, discovering my higher self, tarot cards, psychic readings and all that kind of stuff.
My intention was to document the journey and share my experiences but once I started I realised this was more of a personal journey and one I needed to take for myself, by myself.
In saying that, I explored spiritual areas such as crystals, chakras, clairvoyance, tarot cards and discovered I had a love for numerology (even though I hate numbers in every other area of life lol).
Fast forward to 2018 and this year I am all about transparency and vulnerability. Really opening up and allowing all of me to be seen.
What I’ve come to realise is that the more vulnerable you are in your business, the more you empower and inspire other people to open up and talk about these things as well, and the more healing it is for you and everyone involved!
Business is a roller coaster, there are always ups and downs. By being open and vulnerable in my business and personal life I’m really hoping to make it OK for other people to talk about things openly and really start impacting their lives and the lives of others is a positive way.
For the full replay, catch the video below:
I got my nose pierced!! AND – a story about car salesmen and what you can learn from them…
I want to share 2 stories with you about 2 different types of car salesmen.
And they are 2 very different experiences.
One left us feeling really really good!
And one left us feeling really really uncomfortable.
By sharing these stories, you can then start paying attention to your sales conversations with your customers and your clients and hopefully take something away from this so that you can start making more sales and money in your business!
Car salesman 1 was super friendly and asked me a lot of questions about myself, why I’m upgrading and why I’m interested in this particular car.
He made the conversation about me. He wanted to find out what I wanted, why I wanted it, where I’m at and when am I looking to buy.
And then he met me where I was at. Answered all my questions, went through every option and then asked me when would be a good time to follow up.
Car salesman 2 left us feeling icky.
He didn’t ask any questions. He just assumed that because we were there to test drive the car we were there to buy.
The whole process was scripted. You could tell he went through this script over and over again.
After the test drive he never asked clarifying questions, he just started to close the sale and even asked for a deposit!
So who do you think you would be more inclined to buy your car from?
And what kind of salesperson do you think your clients would prefer to book in with or buy from?
For the full video replay, watch here:
Probably the best business (and personal) skill you can ever develop is simply to just CARE about people!
I mean, it sounds simple, but for some reason a LOT of people seem to really struggle with it 🤷♀️
This is because human beings naturally care more about themselves and are more focussed on themselves than others.
But if you’re going to go and start a business… in order for it to do really well, you really do have to care more about the results your customers get from you than about what you want to get for yourself!
(Money, fame, recognition, success)
Those things are simply a side-effect of successfully delivering incredible results & value to your clients!
On top of that, you need to care about your team members too!
AND you have to realise that your clients and your team members care more about themselves than they do about you too!
Being in business is like being in the ultimate self awareness & self development journey.
And of course you do need to care about yourself too so you actually CAN care about others!
(Because when you give all of you to everyone but you, you’ll crash & burn and end up resenting people for wanting things from you all the time)!
But in really simple terms, if you want to do well in business…
If you want clients to RAVE about you and your team members to never want to leave…
CARE ABOUT THEM.
And make sure they know that you do 💜
It is SO important to do things that make YOU feel good about yourself & confident in yourself… not what other people want or think you should do, or what you think you should do.
For example, your clothing style…
Just because someone else (maybe someone you admire or someone else in your industry) dresses or wears their hair a certain way…
Doesn’t mean you need to dress or style yourself the same way in order to be successful.
Changing yourself in any way to try and influence the way people see you or think about you will always end up with you feeling inauthentic and unfulfilled.
I’ve never really been a very ‘girly girl’ (except for liking the colour pink)!
I really don’t care that much about makeup, hairstyles, fashion, shoes or jewellery.
I don’t even know how I ended up in the beauty industry sometimes 🤣
But – for a while I thought I had to wear a lot of makeup, and wear high heels, and curl my hair etc in order to “fit in”
It always made me feel slightly uncomfortable though!!
When I realised that I liked myself a whole lot better when I wore minimal makeup, straight hair, and clothes like printed tshirts, gym wear or maxi dresses (and flat shoes)…
I felt more confident and all round happy, and started to become far more successful in all areas of my life.
The reason I’m sharing this with you is because if at any time you’re comparing yourself to anyone, or thinking you need to look, act or do anything a certain way in order to be happy & successful…
All you ever need to be is yourself.
(Sometimes in order to find what you do like though, you need to try things that you don’t).
When was the last time you had a look at your Facebook page or Instagram account or even website from the perspective of a potential new client???
🌟 Does it show them how great your work is & what they can expect from working with you?
💜 Is there anything that demonstrates any sense of personality?
💃 Does it clearly show / explain what you do & who you do it for & why?!?!
Now seems like a great time to check it out!
I’m curious, do you ever think about wanting to make more money and then automatically feel bad about it, selfish or guilty?
When I asked this question in the Coffee With Carissa Facebook group these were some of the most common answers;
1. Yes I feel guilty for wanting to make more when there are so many people out there who need it more than me.
2. Yes, I feel like I’m being selfish or greedy.
3. Some said no, they don’t feel guilty about making more money because it means they can help more people and do more good.
4. Yes, I don’t feel like I’m good enough or worth making more money.
5. Yes because I fear being too successful.
Do you relate to any of these answers when it comes to wanting more money?
What if you changed your perspective on money?
Rather than asking, ‘how can I sell more things to make more money?’, I invite you to ask yourself, ‘what can I do to serve more people in exchange for more money?’
See money as a side effect of providing people with massive value!
(* hint hint* read The Go-Giver by Bob Burg).
Another perspective shift you can have around money is that rather than feeling guilty about wanting more or not feeling good enough to have more, look at having more as an opportunity to do more good and help more people. Just because you’re making more in business, doesn’t mean you have to spend it on expensive things for yourself. (Although you can do that too ;P).
Lastly, fear of success is real! Start surrounding yourself with people who are going to lift you up and keep you on track for success!
If you really want to address this problem head on, make sure you check the video below for the full replay:
Isn’t it a relief to know that you don’t have to be a millionaire to do all the things you want to do?!
Want to travel the world?
Experience new things?
Live the life of your dreams?
Well, all you need is the willingness to make the things that are most important to you a PRIORITY!
If this is something that you want to do in your life, let me share with you a few ways that have helped me to travel to over 12 different countries, and do some of the coolest things I’ve ever done in my life (with not very much money)!
1. Develop a YES MAN ATTITUDE! Say yes to things that you normally wouldn’t say yes too and see where that leads you.
2. Check out the deal site! Look for the ‘best price’ for travel or experiences on places like Groupon and Scoopon, book the deal and then make it a priority to come up with the money.
3.JUST DO IT! Your business will survive without you. Getting out of your comfort zone will actually force you to become a better business owner.
Catch the full replay here:
I just had to share this perfect example with you right now of getting clients coming back and buying more from you.
Suzi, (Beauty In The Bilbs in Yarrabilba) who txt me this, actually does my nails, and she has read some of my ebooks too. The “Girls Just Want To Have Fund$” ebook in particular talks about what I am sharing with you today.
I was so impressed with her messages because I have never actually had a nail salon or technician follow up with me before ever, and so I would always forget to book in for a refill, and my nails would always be super grown out and breaking before I got around to booking in again.
It’s important to understand that a lot of your customers are not booking back in from you or buying more from you for the exact same reason.
It’s not that they hate you, or don’t want to come back.
It’s just that they are busy with their own lives and it can be really difficult sometimes to remember to make appointments and a lot of people put things off until the last minute or until they can’t put it off any longer.
There is nothing wrong with this, it just is, it’s how a lot of people are. Myself included.
The fact that it was via SMS and she asked me if I was feeling better is AMAZING too because it shows that it’s personal and that she cares.
(We are friends on Facebook and she saw my status about being sick).
YES YOU CAN ADD YOUR CLIENTS AS FRIENDS ON FACEBOOK & INTERACT WITH THEM.
In fact the sooner you start seeing people as people, and not labelling them as clients, staff, etc – the better relationships you’ll be able to have with everyone!
And the better your relationships, the better your life is.
Often, the EASIEST way for you to make more money in business is to focus more time and energy on your existing clients.
Simply reaching out, seeing how they are, asking if they need anything (without actually offering or trying to sell them anything directly) is an amazing way to do business, and simply just be a kind, caring human at the same time…
And that’s what gets people actually WANTING to come back and do more business with you!
And, it also gets them referring you to others, like I am doing now, emailing you & telling you how awesome her service is (and her nails too btw, they are amazing).
I put a pic of them up on my instagram a couple of weeks ago @carissahillofficial
So, if you’re needing to get some extra business happening at any time, seriously, try something as simple as this, it really works.
You really don’t need to over-complicate business.
The more you just care about people and try to help them, the more successful you’ll be.
Let me know if you’re going to try it – screenshots below!!
People copying your posts and ads on Facebook happens often.
It’s not worth your energy to focus on it and try to do anything about it, it’s a much better use of your time if you focus on moving forward and growing your own business.
Here are some of the main reasons why people copy you and how this can be a positive!
Love, Carissa xx.
What to do when people copy your posts… ?
Posted by Carissa Hill on Monday, June 5, 2017