FYI Anyone who tells you boosted posts don’t work probably doesn’t know how to write successful ads… or how to sell via PM…

I have seen a lot of ads and things recently trying to use fear based marketing to make people think that only their way is the best way to do business.

Please try not to fall for that stuff.

The truth is, there are SO MANY WAYS you can do successful marketing for your business.

And all of them work!!


You know who you’re talking to, you talk to them in a way that gets their attention & gets them interested, and you have an offer they actually WANT.

Really, that’s always the only secret.


I’m so excited to introduce you to Elle Wilson!

Elle is the founder/creator of the company Brow Secrets International and the True Brow brand.

With over 30 years in the beauty industry and a deep desire to create perfect brows for every woman, Elle created her brand and training program.

All students that complete her brow program are considered the best in the world!

Elle is so passionate about what she does that she is revolutionising the industry!

Elle believes that every business has it’s challenges and we really can’t be put off by these challenges.

She believes what is great about business and business challenges is that you have the opportunity to really dive deep and re-evaluate things and bring about clarity for your team and your clients.

When you bring something really innovative into the world, it’s a really big deal and it’s a really big opportunity to build a unique and successful business

So whether you are a Brow QUEEN/Fanatic or you want to know how to grow a unique business, this video replay is for you!!


This topic of Admit Your Shit came up when I was doing a LIVE training in my Alpha program about video marketing.

In the training one of the members mentioned how she was scared to create videos and put herself on camera.

What if someone criticises her for something?

That’s when I made it clear that no one can criticise you for anything if you own your own flaws and you basically ADMIT YOUR SHIT.

Shit you may have done in your past or things that people could call you out on.

I like to call this my 8-Mile Theory.

This theory was inspired by Eminem in the 8-Mile movie when at the end he rips so hard on himself that nobody could say anything bad about him back to him.

And they liked him for that!

That’s how I actually got over my fear of putting myself out there and creating videos.

I owned my shit and put it out there.

Some of the things I’ve talked about in the past have been things like:


Alcohol abuse and yucky situations,

Eliminating toxic people from my life,

Isolation and loneliness,

Embarrassing model photos and more!

Every body has their shit. And if you do want to put yourself out there, you just have to own it.

For the full video replay, watch below:


Don’t compare yourself to others.

Don’t even look at what others are doing.

Stay focused on what you want.

Stay focused on the reason you are doing what you’re doing.

Always strive to improve how you can help others in the highest & best way possible. 💕

When you get distracted by what’s happening around you, the importance of what you’re doing gets lost.

You become too busy comparing yourself to others that your reason for being here in the first place blurs and you lose your sense of purpose.

Stay true to you.

Stay true to your purpose.


I’m so excited to share this manifestation story with you because it literally just happened in my life.

Most of you know that I’m into the Law of Attraction.

I use it all the time in my business and my personal life.

I believe 100% that you get what you focus on in life and now I have a story to share with you that shows you exactly how it works.

Whether you are using the Law of Attraction consciously or unconsciously, everybody is still using it.

You absolutely attract into your life what you think about and what you focus on.

It can be things. It can be money. It can be people.

In this case it was a person. It was actually a client of mine.

While I was driving the other day I was thinking about her and an earlier conversation we’d had.

I was wondering how she was going and if she’d made certain decisions around what we’d spoken about.

Low and behold, she was thinking about what we were talking about too. 

Pretty much at the same time.

For the full story of manifesting magic, watch the replay here:


I love Gary Vee.

have been watching him since he first started his Ask Gary Vee show.

I want to share with you some of the tips that I’ve followed from Gary Vee that has helped me get to the level in business that I am at now.

1. A very short video from Gary Vee that had possibly the biggest impact in my life and business is when Gary gave powerful advice in 3 words: YOU’RE GONNA DIE.

I’ve always had that mentality and philosophy that you should act now rather than saving it for a rainy day and those 3 words from Gary just made it sink in even more.

You need to do it NOW! Whatever it is that you keep putting off.

You WILL die one day and if you keep putting it off, you WILL regret it!

2. If you want to get your business out there and create a successful business, you need to create more content than you consume.

Stop focusing on what everyone else is doing and posting, stay focused on creating your content and keep your audience engaged.

3. An Instagram post I saw from Gary Vee said, ‘Giving is about giving without the expectation of return.’

If you just give because you want to give and you want to help people, and you don’t expect anything back in return, you’re just appreciative of whatever you do get back in return, then it’s just such a nice way to do life and business.

4. Involve your audience in your content.

Build your brand by incorporating your audience in your brand. Follow and add them on all your social media accounts, include them in your marketing. Make them feel like part of your family.

5. If you want to master social media marketing, read Gary Vee’s book, Jab, Jab, Jab, Right Hook.

6. Focus on your strengths rather than trying to fix your flaws.

Do what you do best and build a support team around you that can do all the things that you’re not the best at or don’t come naturally to you.

Gary Vee. Seriously, watch his stuff!

For a full replay of the Coffee With Carissa Episode, watch the replay here:


This is quite possibly the scariest video I have ever made.

It can be so difficult to talk about things that you are so self conscious about, BUT, I made a promise to myself to be super vulnerable this year, and so here it goes.

The truth about my hair is… that I’m losing it.

I have a genetic hair loss condition, called: “Androgenetic Alopecia”.

Since I was 19, my hair has been falling out more than what is normal, and each strand gets thinner every time it grows back.

It’s genetic. Nothing can be done to “cure” it.

I have tried EVERYTHING possible for about 10 years to improve it; treatments, pills, shampoos, supplements, natural remedies, visualisation & affirmations, and I have finally decided to just embrace it.

I don’t want to take medication my whole life, or use chemical shampoos just to try & cling to what’s left (because nothing works to grow it back) and I don’t want to get a hair transplant.

I’ve decided I’m going to chop it all off this year and do shave for a cure.

I’ve been wanting to do it for about 3 years, but chickened out every time.

I’m already at the stage of wearing wigs and hairpieces, and I will just continue to do so if I don’t like what I look like with short hair (or no hair)!

I have been very upset and self conscious about my hair for a very long time…

Many tears have been shed, and this is a really really big deal for me to share this so publicly with family, friends, clients & followers.

Losing your hair is one of those things that you don’t realise is such a big deal until it happens to you.

However, because I try to see the good or the lesson or opportunity in every situation in life, I know that by sharing this publicly, I may inspire others to also be more vulnerable in their own lives, to talk openly about their own insecurities, and I can do something to benefit others & raise money for blood cancer, by shaving my hair off.

Something good really can come from everything, if you’re open to looking for it.

As I believe the lesson in this life experience for me is to love and accept myself for who I am INSIDE, (rather than what I look like on the outside), I have decided to create a brand new 3 day program, which will launch on Monday 2nd April 2018, called “Love & Acceptance”

Over these 3 days, I’m going to help you love and accept yourself, just the way you are.

We’ll cover loving yourself for who you are, how you look & how you feel, as well as how to let go of the need for approval, and how to stop feeling shame or guilt for just being YOU.

It’s open to anyone and everyone, and in order to participate, you just need to make a donation, of any amount, to my “worlds greatest shave” account.

I will, of course, be live-streaming the actual “shaving my head” event, on Monday 19th March 2018

So, are you keen to start loving and accepting yourself, just the way you are?

And also to help support me to do the scariest thing of my life?

Click here to donate now:…

And then please comment on this video and let me that you have and if you’d like to join the “Love & Acceptance” 3 day program xo


I think one of the main reasons a lot of business owners don’t grow very fast is because they are afraid to scale.

What’s that mean?

They might create an ad or marketing campaign or strategy that works to get them clients & make them money… But they refuse to spend more than a few dollars a day on the ad, or, they might then get busy and turn the ad off.

And eventually things will then slow down again and they will be stuck in a constant up & down cycle.

Whereas if they were to spend more money on the successful ad and hire more people to take on the extra work… they could very quickly double or even triple their business.

So think about this next time you think about cutting costs to save money, and ask yourself instead what would happen if you chose to spend more in order to make more.



Sometimes it seems everyone is looking for a magic pill or a secret solution or strategy or a road-map to a successful business or feeling of happiness…

But life & business doesn’t work like that.

I’ve always lived by my own simple little philosophy which I now share with others.

It works for your branding, your marketing, your sales convos, your team, & your personal life.


if you’re authentic and transparent, if you have fun with business & people, if you focus on making sales, and if you choose to love everything and everyone around you…

Generally your life & biz will be pretty sweet.

If on the other hand you try to be someone you’re not, you take things too seriously and you stress out about everything, you don’t focus on selling enough, and you spread hate, fear, ego & negativity rather than love…

Then you’ll probably be feeling pretty average about everything.

So, that’s my secret. Feel free to try it on for yourself.✌🏼


Facebook has random stupid glitches and things all the time.

Look at this; it says I have 46 likes on a video, but when I click on it it says there are only 7.

However, it’s important not to let silly petty things like this bother you in any way and control your emotions.

In the big scheme of things, shit like this REALLY DOESN’T MATTER.

If you can learn to let go of the little things, spend your time finding a way around it, or shrugging it off and spending your energy on more impactful and important things…

You will be a far more happy and successful person.

Don’t sweat the small stuff. It doesn’t matter.

Focus on your clients, your team, your marketing, your sales, systemising your biz, tracking & reviewing your data & progress, and your mindset and education, and you will have no choice other than to grow.

Focus on all the other shit and you will stay stuck in a pointless little misery bubble your whole life while everyone else gets ahead of you.