Hey, I’m Carissa!
I started my personal brand in 2014, I was 28.
(It was the best thing I ever did)!
I owned a hair and beauty business for 8 years before that, but because I am a fast-paced, too many ideas, high-achiever type entrepreneur... I reached a point where I got BORED of it and wanted to start something NEW.
I realised that I loved watching and learning from other people who were running their own businesses…
I loved reading their stories, watching their videos,
and learning what they had done and how they had
done it… it was inspirational and educational.
I decided I wanted to do what they were doing too.
I wanted to BE the inspiration for someone else.
Even though, I didn’t think I was anything special...
The 3 personal brands who inspired me most and who I wanted to become like (in the beginning)... were Carrie Green, Marie Forleo & Gabrielle Bernstein.
At first, I didn’t even know how these people made money (or even what they were selling).
I eventually figured out that most of them either owned a business, or were selling a book or an online course… or held events or got paid to speak because people wanted to come and see them!
To start with, I started my personal brand just for fun, as a bit of a side hustle.
I created new social media pages and accounts
using MY NAME instead of my business name…
And I started making videos, writing blogs, giving tips,
and sharing things I was doing, how I did certain things
in my business, & talking a bit about the type of person I am.
And I started growing an audience who was
interested and wanted to know MORE!
People started to “know me” as the owner of my
business, and they also started asking me to teach them
how to do certain things that I had done…
So I wrote my first book, and started my first online
course, and in the first year I made over $100k!
I kept creating videos, and writing posts, and growing
my audience on social media, and within 4 years I was
making over $1,000,000 per year with my personal brand!
My personal brand has allowed me to buy my dream house
and dream car, to employ my husband, and to work from
home around my young children…
I’m constantly being asked to be interviewed on
podcasts & radio shows, I’ve been paid to speak at many different events both in Australia and the USA…
And I’ve attracted so many ideal clients and amazing
like-minded people into my life, just by sharing myself
and my passions online...
And now I want to HELP YOU start and grow your own personal brand as an entrepreneur, to both grow your business, position yourself as an expert, and open up opportunities that you maybe hadn’t considered as possible for yourself until now!
Which is why I’ve created a MINI COURSE & CHALLENGE that I'm giving away FOR FREE so that you can start your personal brand RIGHT NOW!
Just fill in your details below and I will send the mini course to you via email right away!
FREE MINI COURSE VALUED @ $97 - SIGN UP HERE!
Recent Blog Posts
I’ll tell you how with a true story. Back when my sweet little pebbles was still with us (RIP my furbaby girl) I used to have a mobile dog groomer lady come to my house to wash & groom her. The ladies name was Sandy. She had a cute little blue doggy wash trailer with…
WHY YOU NEED A PERSONAL BRAND IN 2020 A personal brand is when you turn yourself & your life into a brand. You build a following of people who like you, relate to you, and want to know more about you or your life! You are essentially turning YOU into a business. And as long as…
Some of the BEST things about having a personal brand, is that you can really have a lot of fun *SHOPPING* for things you love, and you can in some cases claim a lot of cool stuff that you want as a tax deductible expense for your business!! For example, if I need to do…
Successfully Growing A Business Means Successfully Understanding The Human Mind. ESPECIALLY when it comes to marketing your products and services and building a brand and reputation for yourself and what you sell! Building a brand and reputation for your business is all about how you position yourself to your audience via your marketing and the…
If you’re really ready to commit to stepping out of your business so you can work more ON IT THAN IN IT, you’re going to want to commit to following these 6 steps… If you have at least one employee, you really can absolutely step out of your business and work from home, or anywhere…
If you want your business and your brand to be well known and loved by your audience and clients (which means you’ll find it almost effortless to continue growing your audience and attracting new clients) there are several things you MUST prioritise and master both as an entrepreneur and a human being… People can’t really…
When it comes to trolls on social media, there are a number of different ways you can think about them and deal with them. Firstly, it’s important to know that if you’re going to put yourself or your business out there in any way online, it’s likely that you’re going to experience a troll at…
If you’re a bit of a creative mess with 70,000 projects going on at once and never ending new ideas that keep interrupting the existing ones, it can be super easy to get really fucking overwhelmed. This has been my pattern for most of my entrepreneurial life: 1. Have new idea that excites the shit…
It’s easy to see how much marketing has changed over the last decade with social media becoming as popular and powerful as it is… Influencer marketing is a huge deal now… Many people are WAY less trusting of new brands and businesses that seem to pop up out of nowhere… And it has become more…
Who is the leader or mentor you needed a few years ago? Have you ever considered BECOMING THAT PERSON for the other people who need that person too? Who is the person you wished would show up, be real, be raw, and make you feel like you’re not alone, while also inspiring the fuck out…
Interviews & Media
"Carissa Hill, an International speaker and business coach, achieved a phenomenal level of success thanks to her sharp delegation skills.
In her book, I Like Money: The Secrets to Actually Making Money with Facebook, Hill shares how she used Facebook to expand her business and then set up processes that allowed her to run everything without manually doing the work.
However, Hill understands that there are some roles best handled by the business owner. She recommends business leaders maintain direct control of the following three jobs"
"For personal brands and service based businesses, digital marketing expert Carissa Hill recommends using slightly enhanced, yet 'real' images that connect with your target audience.
These can work "a lot more successfully than using stock photos.
For example, a hair salon promoting their hair services will have a lot better success showing off a great photo of their own work in their own salon, as opposed to a stock photo they purchased online."
Have you ever thought about using a Facebook GROUP for your business? If not, you should definitely consider it.
It's pretty obvious that page engagement is at an all time low, due to Facebook's algorithm changes.
But the thing about groups is, you shouldn't use them primarily to promote or grow your business. You should use them to bring likeminded people together and help them.
This is one of my favourite ever podcast interviews I have ever done, and I'd love for you to have a listen, as we get into some of the much deeper stuff than just "marketing strategy"...
CLICK HERE TO LISTEN NOW
Interview with #FunnelHacker radio
Interview with Ryan Bowles, Create Or Die.
Interview on NBC TV, Podfest USA
Interview with Alex Charfen, The Momentum Podcast.