I posted a status on Facebook the other day about generating leads for my business through Instagram, because I’ve been getting quite a lot lately, and I had quite a few people comment asking me about how to use Instagram for business in general.
I’ve been using Instagram for my business for about a couple of years now, and I have done a lot of “figuring it out” and trying different things to find what works before it really started working for me.
I know a lot of people and businesses use it differently, but in this video I’m going to share how I have made it work for both my beauty business and my coaching & consulting business.
Like any social media marketing strategy, Instagram should really be used to build a relationship with your audience and tell your story with pictures on who your business is and what it’s all about.
Once again, building a strong brand personality comes into play here and also knowing who you want your audience to be. I talked about this in my last video: 3 Ways To Attract Better Quality Clients Into Your Business.
When I first started using Instagram, I only had a personal account and I used it just to take photos of things that happened in my life and apply cool filters to them so I could share them to Facebook.
I thought that’s what it was for. I didn’t understand hashtags or followers or what the purpose of the platform really was.
And really, it IS about sharing your life in pictures, but like all social media platforms, it is also designed for people to connect and be social with one another.
So if you’re going to use Instagram for your business you need to be clear on these 4 things:
• Who is my target audience?
• What kind of things do they want to see?
• What kind of hash tags are they using?
• What action do I want them to take when they find my profile?
On instagram, you can either use specific hash tags designed to enable your audience to find you (if they are looking) or you can find out what type of hash tags they are using and who they are already following and go to them. (I find the second option works best).
For example, one of my businesses sells hair extensions to local consumers, but we also supply a wholesale range of hair extensions to hair salons around the world, so we have created 2 separate Instagram accounts and 2 different marketing strategies for each.
In our wholesale range, we target hair salons, and we discovered that most salons will use hash tags such as #brisbanesalon #sydneysalon #hollywoodsalon #londonsalon etc etc
So we purposefully target those specific hash tags with our wholesale account, we like & comment on their photos, which encourages those salon owners to click onto our profile to have a look and hopefully click onto the link to our website to find out more & download our info pack.
I use the exact same strategy in my coaching & consulting business.
You can actually automate this stuff through online software called Instagress.
Like Facebook, many small business owners focus too much time and energy on trying to get more likes and followers rather than developing a strategy around strategically using these platforms to get leads, clients, sales & build long term business relationships.
Of course getting people to like & follow you is great as well, and in order to do this, you need to give them things that they actually like. Because as I teach in my Facebook marketing course:
“If nobody is liking your stuff, it means no-one likes your stuff.”.
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And if you would like to learn MORE about how to grow YOUR business with Instagram, or if you have any questions at all, please leave a comment and let me know.
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