The reason why you don’t complete or implement things that you buy sometimes is due to how much you value it and how much you’re prepared to invest in it and in yourself…
(Not just money, but time, energy, love)
You see, the price you pay for something often reflects how much you value it.
People don’t always want the cheapest price.
I mean, sometimes they think they do, but then, when they’re paying a cheap price, it’s often easy enough to ignore it or not take care of it because “oh well, it was cheap”…
Take a gym membership for example. Many ppl sign up for a cheap gym membership and then never go because ‘meh, it’s only $9/week’
But if you’re prepared to spend more on your fitness and invest in a personal trainer too, you’re far more likely to show up!!
This is one reason why it’s important to have a higher priced offer (or offers) in your business.
For myself personally both in my salon business and now…
I know that when I had “affordable” hair extensions – people were less likely to take care of them, didn’t buy the shampoo, didn’t come back for maintenance as often… AND we’re more likely to complain.
Whereas the people who invested in the “premium option” also purchased all the care products and came back on time for their maintenance appointments every 6-8 weeks.
I even TESTED this once and sold the exact same quality product at 2 different price points and what do you know, the same thing happened.
When people pay, they pay attention.
When people pay MORE, they pay more attention…
Of course, this is completely relative to the financial situation of you & your clients too.
For me personally in the growth of my business, I use this information in order to demonstrate my commitment to myself.
I know that the more I’m prepared to invest in something, the more seriously I’m going to take it.
And I know that if and when I stop paying, I stop putting energy into it… because I’ve stopped putting money into it…
So I’m not sure what the point of this post was other than it popped into my brain and wanted to come out so I’m assuming someone needs to hear it and it’s going to inspire you to either:
1. Create a higher priced offering in your business.
2. Invest more in yourself if you want to take yourself more seriously.
Which one do you do better, 1 or 2?
Which one are you going to do or do more of, 1 or 2?
I’d love to know where you’re at at what you think about this, so please reply and let me know!
Love, Carissa xo.