Sometimes it can be hard, and feel lonely being an entrepreneur and business owner… because generally most people around us don’t really understand us.
A lot of people tend to feel the need to try and justify or explain themselves, to try and make people see things their way, whereas really, this doesn’t seem to work.
In this Facebook Live video I share why this is, and my own story around this, and what you can start to do about it if you feel that you relate to this situation.
I hope it helps you in some way.
In this weeks episode of #coffeewithcarissa – I was asked “HOW DID YOU GO FROM A HOME BUSINESS INTO AN ACTUAL SHOP” and so I decided to go live in the group, share my story, and give some tips and advice for others that might be considering taking the leap from home based business to a shop front.
As always I’d love to know what you think, or if you have any further questions, so please comment and let me know
As a business coach, competition in business is one of the most common topics that come up with my clients and members of my Facebook group.
Two popular questions & complaints tend to be:
“How can I stand out in my business when there is so much competition?”
“I’m struggling to get clients, there is so much competition in my area!”
The truth is, there’s competition everywhere, in every business, in every industry.
The only way some businesses get ahead is by standing out and being different.
Being uniquely you,will attract other people to your business who are like you., and who you like. Ie: Your ideal clients.
Doing things in business because “that’s what everyone in the industry does” or “it’s always been done this way” will never get you ahead of the game.
The reality is, there’s enough clients out there for every single business, and as soon as you start focussing more on the clients you do have, and less on the competition – that’s when you will see a significant change in your business growth.
Its great to be aware of your competition, but focussing on them and watching their every move will put you in a negative (and often anxious) mindset and nothing can progress from that.
Your competition should be viewed as a positive thing!
It means there is a demand for the service you offer.
So… how can you be different?
A great quote from Tony Robbins is: “The Quality of your life, is only as good as the quality of the questions you ask”.
An example of this, which is mentioned in the video above, is that if you’re constantly thinking that it’s really hard to get customers because of all of my competition, and asking yourself questions such as “how can I get clients when there’s so much competition” then that’s exactly where you will stay.
However, if you turn that around and ask: “How can I do things differently, and what do my customers want from me?”
That is such a more powerful way of thinking.
And you will come up with MUCH better answers.
Business owners that are more successful, are more focussed on their clients and what they want to achieve for their own business. They aren’t worried about the competition. They don’t even think about them.
To stand out, you need to focus on giving your clients what they want.
Find out as much as you possibly can about them.
Then you can design your business around what your clients and your audience wants from you.
To be successful, you have to be different.
Do something crazy, do something weird.
Be your funny, unique self.
It will get attention.
The best way to do this is by creating some kind of brand personality.
Incorporating your quirks into your business for people to connect with will make you actually “likeable”.
Another way to stand out in your industry is to specialise in something.
So many people are afraid of specialising in something specific or choosing a Niche, because they want to be everything to everyone, but you will never get ahead doing that.
You may be great at a lot of things but if you focus on specialising in ONE thing in your business you can always upgrade your clients to try other services that you offer.
Here are some surefire ways to stop worrying about your competition:
・Unfollow them on social media (and anything else that creates anxiety for you).
・Ask your existing clients questions and find out what they want.
・Focus on where you want your business to be and set goals.
・Have an abundance mindset. Know that there is enough for everybody!
・Focussing on positive thoughts and actions.
・Live in a place of gratitude for what you have already achieved, for your clients, for your team.
・Specialise in one thing in your business.
・Make sure your brand is consistent and has some personality.
・Be your different, unique & slightly (or very) weird self.
“If no one is liking your stuff, then no one likes your stuff…. “
Do you wake up some days feeling overwhelmed before you even get out of bed?
You open your eyes, think “eeeeehhhhh I have so many things to do in my business today, wtf do I start with?”
Yep. I feel you.
If you’re a creative entrepreneur like me, it’s probably how your brain feels the majority of the time!
Which is why it’s so important to plan your day & organise the madness if you actually want to get things done.
In my 10+ years of business this super simple method has been my go-to daily organisational saviour.
And I’d like to share with you how I plan my day, get the important things done, and achieve consistent growth.
It honestly doesn’t have to be as hard as a lot of people make it out to be.
If you’ve got a lot of stuff going on in your head, the first step is to get it out, by writing it down.
Write a list of all the things you currently need or want to do, and then number them according to priority (which of these NEEDS to be done TODAY and which ones can wait a bit longer, or even aren’t really essential and can be scrapped altogether).
*Tip, making a not-to-do list is just as powerful as making a to-do list*
Make sure you get the most important things done FIRST before you distract yourself by looking at social media or even checking your emails, otherwise you will just keep procrastinating or get distracted with something else that will just add to your already chaotic mind…
And then cross things off as you go, which gives yourself physical sensation of accomplishment.
Yes it sounds re-donk-u-lously simple (because it is) but not enough people are actually taking the time to do it!
Seriously, try it out, not only will it make you feel more like you’re actually getting things done, you WILL actually get more things done, and they will be more productive if you prioritise them.
You’ll also give yourself more ‘you time’, and you’ll wake up feeling so much “lighter” and less stressed in the mornings.
Comment and let me know if you’re going to try it, or if you already do this, and feel free to share it with anyone who you know might benefit from it too.
Do you sometimes find yourself giving too much of your time, your thoughts and your energy to your competition simply by thinking about them, comparing yourself to them, worrying about what they are doing or what they think, and / or thinking not very nice thoughts about them?
It’s a really common thing that a lot of business owners deal with, but the good news is that you really don’t have to feel that way if you don’t want to.
In fact, you never have to worry about your competition in business ever again.
And I’d like to explain to you how you can do this in this video.
One of the main reasons people stress out about their competition is simply because they’re unclear on who they are, what they are doing, and who their business is for.
Any time you spend your time and energy focussing on and thinking about and talking about your competitors, you are wasting precious moments of your life that you could be spending thinking about your own customers.
You see, your competition becomes irrelevant if you spend the majority of your time focussed on how to better serve your clients and improve your own business, rather than thinking and worrying about what other people are doing.
If you really want to stand out in business, you need to be UNIQUE.
This is one of the main points I talk about in this video.
If your business is incomparable to others, it really will almost eliminate the competition anyway.
Too many businesses start up by trying to mimic and blend in to what other businesses in their industry is doing, whereas by doing this you are pretty much choosing to be seen as just another slice of an industry pie. Where everybody is just doing the same things and wondering why nobody is getting ahead!
I would like to encourage you to BE DIFFERENT if you want to stand out and be successful.
Also, if you really want to stop thinking about and worrying about your competitors, the easiest way is by just NOT paying attention to them.
Unfollow them on social media, unsubscribe from email newsletters, stop comparing yourself and wondering if you should do things more like them and ask yourself “what do my clients want from me” – that’s where your focus should be going, and that’s what will set you apart from the rest.
So, have a look at the video above, and SUBSCRIBE TO MY YOUTUBE CHANNEL if you like it and want to check out more videos designed to help you grow your business and improve your life.
Leave a comment below if you liked it and feel free to share with your friends 🙂
I see these everywhere in Facebook groups.
You know, when someone does a post saying “Hey, let’s all like each others pages & help each other out” and then they post their page and then hundreds of other people post their pages underneath.
Usually started by someone who wants more likes for their own page, which attracts others who want more likes for their page too. Usually people who think likes are the answer to business success on Facebook, or that the more likes they have, the more important they will feel, or something…
You rarely see someone actually introducing themselves before hand or telling the story of their business or anything like that, you know, like you would do in real life.
I just think it’s so weird how that happens on the internet.
You probably wouldn’t walk into a party or a room full of people and just say “EVERYBODY GET YOUR PHONES OUT AND ADD MY NUMBER AND THEN I WILL ADD YOURS TOO” without actually having a conversation with someone first and finding out if you are actually even interested in each other, would you?
Same goes for promoting your business and your Facebook page.
It’s an ego focussed exercise, not a strategic or profitable business growth move.
I used to participate in them until I thought a bit harder about it and realised they were a waste of time (and money).
“Why is it a waste of time and money?” I hear you asking… “More likes is a good thing!”
As I’ve mentioned before, more LIKES means absolutely nothing if you are not already converting your existing likes into sales, or if you are not focussed on building relationships with the PEOPLE these likes actually are. Because that’s how you should be looking at them. They’re not numbers. They’re humans.
And as I mention in my FREE EBOOK too many business owners are focussed on trying to get more likes to boost their egos, rather than focussing on how to get more sales to boost their business growth and their bank accounts.
Also, by having a page full of likes of people who “like you” but are not actually your ideal client or target market, and have just liked your page for the sake of it without having even a slight intention of becoming a customer, you are actually reducing the amount of engagement on your page, because your page will only have good engagement if it is full of people who actually like you and resonate with your brand.
Does that make sense?
They have almost the same result as someone who takes photos or videos of themselves every day to put on social media to raise awareness for something but doesn’t actually do anything about the thing they are raising awareness for (like donating or volunteering).
They are simply raising awareness of themselves without any measurable result.
Now, I do have some tips on how you CAN actually make these things work for you.
Because I’m all about helping people to build businesses that actually work, that help their clients, and that make them successful and HAPPY!
So, here are some tips to try the next time you see a like ladder on Facebook, or if you want to start one yourself.
Step 1: INTRODUCE YOURSELF LIKE YOU WOULD IN REAL LIFE.
Maybe upload a photo of you, your family, your pets, something REAL and say “Hi, my name is …… I’m new to this group and it looks awesome. I live in ……… and I own a business called ………….. which helps <type of people> to <achieve result> and I love it so much because <reason why you started the business>
I’d love to meet more like minded people, I’ll share a link to my page here and I would love to see yours too!”
Can you see how that actually might get some genuine likes and interest and possibly even lead to a conversation with a new prospect?
In fact, I have actually used this strategy myself in several groups and achieved at least one new client each time I’ve done it. Of course, I have made sure the group I am posting in contains the type of people who might actually need my services, once again, business is a people game, not just a numbers game.
Step 2: INTERACT WITH PEOPLE WHO COMMENT.
Don’t try to sell them into your shiz, people hate that and will put a wall up and never want to do business with you.
Instead, get to know them like a friend, ask questions about them, find out if they actually do need your help before you even suggest helping.
The best way to promote your business and sell your products is to show people how genuinely interested in them you are so that they feel respected and actually ask to work with you, rather than you focussing on trying to get them to buy your stuff.
Selling isn’t about promoting yourself or convincing people to buy, it’s about showing them you care about the results they want, so that they actually want to do business with you.
Step 3: COME AND PRACTICE THE RIGHT WAY TO INTRODUCE YOURSELF IN A GROUP
I’d love to invite you to actually come and give this a go for real in my own FACEBOOK GROUP CALLED: COFFEE WITH CARISSA
In fact I set this group up specifically with the intention of encouraging people to move away from ‘internet behaviour’ and move towards ‘real people behaviour’
The group is like a virtual coffee shop full of lovely like minded positive entrepreneurs with the focus on making friends & helping each other succeed.
Because the world needs more of that IMO.
Did you LIKE this blog post? If so, feel free to share it or pop into the GROUP and let me know.
I’d love to know if you’re going to try it out!?
Here are some other articles I found on the same subject:
How can I make lots more money in my business so I can quit my job?
There were a LOT of questions today in the COFFEE WITH CARISSA facebook group, so instead of making one super long video we are breaking them up into individual ones. The first Q was from Diamond who is a current member of my Facebook Marketing Course (now called WOLFPACK MASTERMIND) and she is doing really well!!
Her question this week was:
“How can I make lots more money in my business so I can quit my job”
Now the main points & tips I give to this question are to:
1. Have patience, it won’t happen overnight, but if you keep getting new clients with good marketing, and keep them coming back with a great experience and excellent sales process, you WILL get to a point where you are making enough to quit.
2. When you get an ad that works on Facebook… SCALE IT... keep it running, increase ad spend, boost that motherf***** like crazy because you can make a LOT of $$$ quickly when you do!!!
And if you’re keen to learn how to do all of this too, I’d love to have you inside THE WOLFPACK so I can show you exactly how to make it happen.
Every highly successful business owner I know, understands the importance of continually educating themselves and reading business books to stay ahead and to stay inspired.
I started reading business books when I was 25, and it opened up my mind to a whole new world (cue Aladdin soundtrack)…
I’ve kind of become addicted.
The lifeline book fest was on in January and myself and some clients & friends went along and filled trolleys and our minds.
I wanted to share with you some great books you should read if you want to build a seriously successful business, let me know if you have read any of these yet, or if you are going to. :p
Do you find yourself getting really worked up when you have to deal with an unhappy customer?
Do you stress out about it, tell everyone about it, post on Facebook about it and try and find ways to justify that it wasn’t your fault and that the client is wrong in some way?
If so, I have created this video just for you, to help you overcome these reactions once and for all, and so that you are able to control your emotions whenever you encounter a complaint in your business from now on.
How To Not Get Upset When Customers Complain.
Feel free to leave a comment and let me know what you think!